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Agency: 
Published/Aired: 
February 2010
Description: 

Be free. Vespa

Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Directors: Jerry Hizon, Louie Sotto
Art Director: Miko Quiogue
Copywriter: Ej Galang
Account managers: Junette Laxamana, Isabelle Prollamante

Comments (25)

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Highest Rated

Guest's picture
Guest

awesome

ek kanya's picture
ek kanya
Activity Score 814

love it.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

gmint7's picture
gmint7
Activity Score 2683

might be hard for people to get ..

:::J:::

crazy trayzee's picture
crazy trayzee
Activity Score 28

i don't get it

silvi's picture
silvi
Activity Score 4172

I THINK THE MESSAGE IS. CAR DOESN´T MAKE YOU FREE. MOTO DOES. GET OUT.

CrackerJackWorks's picture
CrackerJackWorks
Activity Score 18562

i do

dsklan's picture
dsklan
Activity Score 1926

nice ad, but actually you see less through a helmet...

sirvan's picture
sirvan
Activity Score 29860

Yes, but only pussies wear helmets :P

+++

"I love some things, and don't love some other things."

dsklan's picture
dsklan
Activity Score 1926

and thats exactly the target group....a vespa is not a harley;)

WeirdDog's picture
WeirdDog
Activity Score 209

Great.

alejulimaty's picture
alejulimaty
Activity Score 842

i got it only after reading the comments, it´s good

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

Beautiful ad. It leads to create ambient executions as well. They could show how people miss the "real" picture when they can only enjoy as little as what can be seen through a car.

FeliUmc's picture
FeliUmc
Activity Score 44

this is positioning. i am smiling.

anHiiieeta's picture
anHiiieeta
Activity Score 328

huge applaud from me :)

shahidali's picture
shahidali
Activity Score 4069

i'm not too impressed.

shahid

advocate's picture
advocate
Activity Score 268

a bit cut and paste

Kateter's picture
Kateter
Activity Score 2029

I'm pretty sure the same ad was done few years ago for a car. only with rear-view mirror.
the same way of cut-out

everartz's picture
everartz
Activity Score 7609

i dont get it and i dont want to

| Everartz |

xcreativity's picture
xcreativity
Activity Score 2374

art direction is not amazing.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

the_guest's picture
the_guest
Activity Score 175

Nice insight. If you've ever ridden a bike you'll get it straight immediately. Might be harder to understand if you haven't, though.

JopyCunior's picture
JopyCunior
Activity Score 220

Love it. Simple and beautiful. And in brief.

mosho's picture
mosho
Activity Score 298

i love it :)

Mohamed El Mahdy
www.sketchescs.com

perromalo's picture
perromalo
Activity Score 429

This simple and nice idea is very well executed. There is no need to show your product. What else can I say.

naveedbaloch's picture
naveedbaloch
Activity Score 24

Its realy get to hard...

atb2005's picture
atb2005
Activity Score 13561

Sorry, but this entire campaign is pure rubbish. It is not immediately obvious or very clear what this is about, especially if you don't know Vespa. I agree that sometimes less is more, but in this case less means totally amateurish. Compare this to Saatchi & Saatchi's campaign for Vespa; pure class!

Guest's picture
Guest

awesome

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