Be free. Vespa
Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Directors: Jerry Hizon, Louie Sotto
Art Director: Miko Quiogue
Copywriter: Ej Galang
Account managers: Junette Laxamana, Isabelle Prollamante
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25 Comments
love it.
am an advertising junkie | read my flog at http://www.desicreative.com/forum
might be hard for people to get ..
:::J:::
i don't get it
I THINK THE MESSAGE IS. CAR DOESN´T MAKE YOU FREE. MOTO DOES. GET OUT.
i do
nice ad, but actually you see less through a helmet...
Yes, but only pussies wear helmets :P
+++
"I love some things, and don't love some other things."
and thats exactly the target group....a vespa is not a harley;)
Great.
i got it only after reading the comments, it´s good
Beautiful ad. It leads to create ambient executions as well. They could show how people miss the "real" picture when they can only enjoy as little as what can be seen through a car.
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this is positioning. i am smiling.
huge applaud from me :)
i'm not too impressed.
shahid
a bit cut and paste
I'm pretty sure the same ad was done few years ago for a car. only with rear-view mirror.
the same way of cut-out
i dont get it and i dont want to
| Everartz |
art direction is not amazing.
=== Looking for concept/art creative to form a team to work in independent advertising projects. ===
Alexandre Brito
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Nice insight. If you've ever ridden a bike you'll get it straight immediately. Might be harder to understand if you haven't, though.
Love it. Simple and beautiful. And in brief.
i love it :)
www.it-evo.com
This simple and nice idea is very well executed. There is no need to show your product. What else can I say.
Its realy get to hard...
Sorry, but this entire campaign is pure rubbish. It is not immediately obvious or very clear what this is about, especially if you don't know Vespa. I agree that sometimes less is more, but in this case less means totally amateurish. Compare this to Saatchi & Saatchi's campaign for Vespa; pure class!
awesome