Verum Hälsofil: Army
100 billion good bacterias to defend your stomach.
Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Art Director: Lisa Engardt
Copywriter: Amalia Pitsiava
Illustrator: Kaktus Film
Photographer: Alexander Crispin
Published: March 2008
9 comments
nC
You are selling natural?
I only see the connection between the package and the tag.
But the background disturbing this connection.
What is this product? Yogurt?
www.wordsofbabel.blogspot.com
The background is ludicrous! Absolutely irrelavant and an unwanted addition which adds nothing to the pay-off.
huh?
http://jazarah.net/
Looks Just fine. But I don't get the point. ¿What's the reason for all that effort in production?
L
Life's a Trip. Enjoy the Ride!
if they had a nice clean and sharp bg could be so much better... just a clean bg...
In sweden there’s this commercial for Hälsofil where the good bacteria take form as "soldiers". This explains why the package is weird looking. And I believe they picked the background due to the fact that the product is ecological.
Shouldn't that be "100 billion good reasons to defend your stomach"? Meh, It'd be bad anyway
i thought it was some package of cotton buds heheh
and thinking why is there milk pouring out from it. :P