Verizon Wireless: Shoe

The Blackberry Pearl is now faster than ever.

Advertising Agency: McCann Erickson, New York, USA
Chief Creative Director: Joyce King Thomas
Group Creative Directors: Sean Bryan, Thomas Murphy
Group Creative Director / Art Director: Benjamin Vendramin
Copywriter: Jesse Potack
Photographer: Giblin and James

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15 comments

thirty6chambers's picture
thirty6chambers
1464 pencils

i really hope this didn't seem like a good idea in any of their heads at any point in time.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

But then, we're talking about McCann/NY here.
This proves, yet again, they still McCann't.

Sad.

LeeHarvey's picture
LeeHarvey
3045 pencils

Best comment in ages

mandark_123's picture
mandark_123
3017 pencils

nice concept......

Tinglow's picture
Tinglow
614 pencils

First Idea + lack of time = This campaign.

Very weak, definitely does not live up to the brand Mccan's goodwill.

newfoundheart's picture
newfoundheart
77 pencils

great idea!

topawers's picture
topawers
139 pencils

I don't know what scares me most. The fact that this is here, or the fact that there's people who give positive comments on it.

MJ05's picture
MJ05
88 pencils

I'M DEFINITIVELY SCARE WITH THE FACT IS GIVING POSITIVE COMMENST ON IT!!!!

MJ

EGGO's picture
EGGO
352 pencils

Must've been their first idea.

You have to hate advertising in order to truly love it.

rebelscum's picture
rebelscum
2114 pencils

Client-driven creative for sure. Why post it?

____________________________________________________________

"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

babylon's picture
babylon
16 pencils

Yucks

Toro's picture
Toro
1007 pencils

Nowadays the title Creative Director has absolutely no value anymore. If you're not Chief Group Executive Global Creative Director you simply don't count anymore. Sad to see that all those titles are no guarantee for better work.

Wordnerd's picture
Wordnerd
6662 pencils

this looked like a horribly disfigured leg first! can't get over it, thnx!

luwieus's picture
luwieus
25 pencils

i think it is a great idea, but it seems rather confusing because if you look at the billboard for the first time your eye is caught by the finger in the shoe which seems to suggest visually that it is advertising the trainer. However, as you take in the entire ad, then it makes sense. The question is, does it do the job of creating a visual impact in 60 seconds which sells the product being advertised? If it does, then its a successful ad.

Wordnerd's picture
Wordnerd
6662 pencils

i don't know if that makes sense.. the blackberry is faster than ever? that's why my thumb is faster than ever? not smooth at all for me

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