The Blackberry Pearl is now faster than ever.
Advertising Agency: McCann Erickson, New York, USA
Chief Creative Director: Joyce King Thomas
Group Creative Directors: Sean Bryan, Thomas Murphy
Group Creative Director / Art Director: Benjamin Vendramin
Copywriter: Jesse Potack
Photographer: Giblin and James
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15 Comments
i really hope this didn't seem like a good idea in any of their heads at any point in time.
But then, we're talking about McCann/NY here.
This proves, yet again, they still McCann't.
Sad.
Best comment in ages
nice concept......
First Idea + lack of time = This campaign.
Very weak, definitely does not live up to the brand Mccan's goodwill.
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It comes just like that!
great idea!
I don't know what scares me most. The fact that this is here, or the fact that there's people who give positive comments on it.
I'M DEFINITIVELY SCARE WITH THE FACT IS GIVING POSITIVE COMMENST ON IT!!!!
MJ
Must've been their first idea.
You have to hate advertising in order to truly love it.
Client-driven creative for sure. Why post it?
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of pencils and $1.50 so I'm off to Starbucks
Yucks
Nowadays the title Creative Director has absolutely no value anymore. If you're not Chief Group Executive Global Creative Director you simply don't count anymore. Sad to see that all those titles are no guarantee for better work.
this looked like a horribly disfigured leg first! can't get over it, thnx!
i think it is a great idea, but it seems rather confusing because if you look at the billboard for the first time your eye is caught by the finger in the shoe which seems to suggest visually that it is advertising the trainer. However, as you take in the entire ad, then it makes sense. The question is, does it do the job of creating a visual impact in 60 seconds which sells the product being advertised? If it does, then its a successful ad.
http://www.01designs.co.uk/
http://luwagagyaviira.blogspot.com/
i don't know if that makes sense.. the blackberry is faster than ever? that's why my thumb is faster than ever? not smooth at all for me