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17 comments

shrp0103's picture
shrp0103
104 pencils

these kinda art direction.....sticks in ur mind..long after uve seen it.....
i like this stuff........

wgeddes's picture
wgeddes
298 pencils

what does it say?

jkschlitz's picture
jkschlitz
48 pencils

I don't know German, but I translated it with babelfish. It's obviously not a perfect translation but you get the gist:

Support us in the fight against HIV and AIDS. Select the Spendenhotline 0900-111 01 60. With your agreement an amount is deducted by 5 euro over your phone bill. Or spended it on-line under www.vergessen-ist-ansteckend.de

addyhoch10's picture
addyhoch10
2592 pencils

verstecken ist ansteckend = to forget is contagious

i'm glad it doesn't say "don't be headless" or something like that, would ruin the fine art direction.
i remember a mag showing how they did the retouching.

addyhoch10's picture
addyhoch10
2592 pencils

retouching: Royal Post Club, Hamburg www.roylpostclub.de

addyhoch10's picture
addyhoch10
2592 pencils
ivan's picture
ivan

Thanks for the translation and credits!

Ivan Raszl, admin of AotW

Mo's picture
Mo
648 pencils

What's the agency?

addyhoch10's picture
addyhoch10
2592 pencils

the agency is "Etwas Neues entsteht" (Berlin) www.etwas-neues.de

Bianconiglio's picture
Bianconiglio
406 pencils

?

the_ashlands's picture
the_ashlands
1394 pencils

eh....shock value of headless people bangin doesnt really do it for me..and the idea that having unsafe sex spreads a figurative contagious forgetful-head-eating-lose-your-mind disease doesnt exactly speak to me either. the photos do have great compositions tho!

justpassingby's picture
justpassingby
1368 pencils

this campaign actually gives me the giggles, its sort of comical not very shocking. Thats not what its supposed to do is it?

The best aids campaign ive seen recently is the TBWA Paris with people having sex with scorpians and spiders, now that made me crap my pants.

addyhoch10's picture
addyhoch10
2592 pencils

i really liked the scorpion ad but the other ones seemed a bit forced to me.
i think this is one of the few successful attempts to save a rather mediocre idea by an outstanding post-prod work and pushing it far beyond mediocrity.

the_ashlands's picture
the_ashlands
1394 pencils

any ad with people fuckin is going to have an inherent shock value associated with it, even if there is a comical edge...regardless whether the aim of the campaign is to shock its audience or not. take their heads off and throw in some gay sex and you're just adding to the shocking quality.

ive seen those ads with the deadly insects...definitely more shocking...but shock value, like anything else, is defined within a span of varying degrees.

Heads's picture
Heads
194 pencils

5 executions of an one-off idea. Sorry, that's not too cool.

killerflakes's picture
killerflakes
58 pencils

"Its easy to loose your head when you are horny" Thats the translation of the main message according a web site i saw a couple of months ago.

soccer6guy2004's picture
soccer6guy2004
2 pencils

The caption on the bottom right says, "Forgetting is contagious."
On the left says, "Support us in our fight against HIV and AIDS. Dial the 'Spend-hotline' at 0900-111 01 60. With your [agreement to support the cause] there will be a value of 5 euros deducted from your telephone bill. Or spend online at www.vergessen-ist-ansteckend.de.
This was translated with the help of a friend from Germany.

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