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Car park

Agency: 
Published/Aired: 
March 2008
Description: 

Sale now on.

Advertising Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Photographer: YangTan / Groovy Studios
Art Director: Thomas Yang
Retoucher: Lay Leng / Procolor
Copywriter: Andrew McKechnie

Comments (11)

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Highest Rated

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Rummage sale idea.

sumsum's picture
sumsum
Activity Score 615

this one is the only one that makes sense. the insight is the most simple one you can imagine which isn't bad but what they made out of it is just bad. sorry.

All ears's picture
All ears
Activity Score 233

People can we please just try something simple for once. How about we stop trying to be fancy and put forward an ad that I in the industry as well as a consumer will understand and appreciate. Gees...

sumsum's picture
sumsum
Activity Score 615

I'm not sure if you like the ad or not. but you're right. an ad that industry and costumer will understand and appreciate is the goal. but they didn't achieve it with such a campaign. It's hard to imagine that those pictures turn someone to buy the clothes... and that's the main goal.

eg. showing satisfied people sitting in their cars fully stuffed with clothes is a simple idea too. but maybe more effective. or just show the invoice framed on the chimney ...

yeah I know - shitty as well. but I'm not on the brief.

mihanizator's picture
mihanizator
Activity Score 2

nice idea! It could be a nice flashmob

axelk's picture
axelk
Activity Score 286

i'm not so sure about how good this idea is. I think it took them about 5 minutes to come up with this. So, the sale we got at Venue it's so f***ing amazing that people will buy a shit load of clothes that they're never gonna wear. And... 1 min later there was this layout.

fs's picture
fs
Activity Score 40

That's exactly what makes those ads really amazing. Nice, simple and extremely funny.

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

you've obviously never made a single layout in your life. even the shoddiest layouts are not done in a minute. the idea we can still debate about but these are pretty decent layouts.

poojagadodia's picture
poojagadodia
Activity Score 194

http://www.watgame.com
looks like some bhootttttttttt..hehehe...lol but i like the concept...good work....:)

axelk's picture
axelk
Activity Score 286

actually i did and i also admit that i exaggerated in order to make a point.

空谷足音's picture
空谷足音
Activity Score 26

不知所云 不明其意

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

Rummage sale idea.

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