Venue: Car park

Venue: Car park

Sale now on.

Advertising Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Photographer: YangTan / Groovy Studios
Art Director: Thomas Yang
Retoucher: Lay Leng / Procolor
Copywriter: Andrew McKechnie

Average: 2.9 (15 votes)

Comments

Submitted by sumsum on Fri, 2008-03-28 03:10.

this one is the only one that makes sense. the insight is the most simple one you can imagine which isn't bad but what they made out of it is just bad. sorry.

Submitted by All ears on Fri, 2008-03-28 03:25.

People can we please just try something simple for once. How about we stop trying to be fancy and put forward an ad that I in the industry as well as a consumer will understand and appreciate. Gees...

Submitted by sumsum on Fri, 2008-03-28 10:44.

I'm not sure if you like the ad or not. but you're right. an ad that industry and costumer will understand and appreciate is the goal. but they didn't achieve it with such a campaign. It's hard to imagine that those pictures turn someone to buy the clothes... and that's the main goal.

eg. showing satisfied people sitting in their cars fully stuffed with clothes is a simple idea too. but maybe more effective. or just show the invoice framed on the chimney ...

yeah I know - shitty as well. but I'm not on the brief.

Submitted by mihanizator on Fri, 2008-03-28 05:24.

nice idea! It could be a nice flashmob

Submitted by axelk on Fri, 2008-03-28 05:38.

i'm not so sure about how good this idea is. I think it took them about 5 minutes to come up with this. So, the sale we got at Venue it's so f***ing amazing that people will buy a shit load of clothes that they're never gonna wear. And... 1 min later there was this layout.
http://canofthought.blogspot.com

Submitted by fs on Fri, 2008-03-28 06:50.

That's exactly what makes those ads really amazing. Nice, simple and extremely funny.

Submitted by ManchuChanchu on Fri, 2008-03-28 05:44.

you've obviously never made a single layout in your life. even the shoddiest layouts are not done in a minute. the idea we can still debate about but these are pretty decent layouts.

Submitted by poojagadodia on Fri, 2008-03-28 06:30.

http://www.watgame.com
looks like some bhootttttttttt..hehehe...lol but i like the concept...good work....:)

Submitted by axelk on Fri, 2008-03-28 08:45.

actually i did and i also admit that i exaggerated in order to make a point.

Submitted by 空谷足音 on Tue, 2008-04-01 01:48.

不知所云 不明其意