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Venue: Car park

Venue: Car park
Your rating: None Average: 3.2 (16 votes)

Sale now on.

Advertising Agency: JWT Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Photographer: YangTan / Groovy Studios
Art Director: Thomas Yang
Retoucher: Lay Leng / Procolor
Copywriter: Andrew McKechnie

Comments

sumsum's picture 623 pencils
sumsum | Fri, 2008-03-28 03:10

this one is the only one that makes sense. the insight is the most simple one you can imagine which isn't bad but what they made out of it is just bad. sorry.

All ears's picture 231 pencils
All ears | Fri, 2008-03-28 03:25

People can we please just try something simple for once. How about we stop trying to be fancy and put forward an ad that I in the industry as well as a consumer will understand and appreciate. Gees...

sumsum's picture 623 pencils
sumsum | Fri, 2008-03-28 10:44

I'm not sure if you like the ad or not. but you're right. an ad that industry and costumer will understand and appreciate is the goal. but they didn't achieve it with such a campaign. It's hard to imagine that those pictures turn someone to buy the clothes... and that's the main goal.

eg. showing satisfied people sitting in their cars fully stuffed with clothes is a simple idea too. but maybe more effective. or just show the invoice framed on the chimney ...

yeah I know - shitty as well. but I'm not on the brief.

mihanizator's picture 2 pencils
mihanizator | Fri, 2008-03-28 05:24

nice idea! It could be a nice flashmob

axelk's picture 284 pencils
axelk | Fri, 2008-03-28 05:38

i'm not so sure about how good this idea is. I think it took them about 5 minutes to come up with this. So, the sale we got at Venue it's so f***ing amazing that people will buy a shit load of clothes that they're never gonna wear. And... 1 min later there was this layout.

http://canofthought.blogspot.com

fs's picture 40 pencils
fs | Fri, 2008-03-28 06:50

That's exactly what makes those ads really amazing. Nice, simple and extremely funny.

ManchuChanchu's picture 701 pencils
ManchuChanchu | Fri, 2008-03-28 05:44

you've obviously never made a single layout in your life. even the shoddiest layouts are not done in a minute. the idea we can still debate about but these are pretty decent layouts.

poojagadodia's picture 194 pencils
poojagadodia | Fri, 2008-03-28 06:30

http://www.watgame.com
looks like some bhootttttttttt..hehehe...lol but i like the concept...good work....:)

http://www.WATGame.com

axelk's picture 284 pencils
axelk | Fri, 2008-03-28 08:45

actually i did and i also admit that i exaggerated in order to make a point.

http://canofthought.blogspot.com

空谷足音's picture 26 pencils
空谷足音 | Tue, 2008-04-01 01:48

不知所云 不明其意

yun siang orangutan's picture 298 pencils
yun siang orangutan | Fri, 2008-05-09 22:57

Rummage sale idea.

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