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Soda

Agency: 
Published/Aired: 
December 2007
Description: 

Print advertisment created by Utopium, Romania for Venezia Cafe, within the category: Recreation, Leisure.

Add some Wifi to your morning.
Free wireless internet hotspot.

Advertising Agency: Utopium, Oradea, Romania
Creative Director / Art Director: Cristian Ungur
Copywriter: Mihai Pop

Comments (7)

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Highest Rated

Guest's picture
Guest

That's absolutely dark as a hole.
Who can recognise a Wifi symbol or any of the items that build it ?
Not clear at all. Glass and bottle are not clear at all... Or maybe this is just cultural, but I have reasons to believe that this is not obvious, not obvious at all...
Like said before in those posts, playing around with the wifi stuff could have been smarter...
So i didn't like it, though the graphic work is convincing (but senseless)...
Sorry for that.

luispiter's picture
luispiter
Activity Score 2756
jsantanaxp's picture
jsantanaxp
Activity Score 401

yes, but...
Venezia Cafe with coca-cola or soda?
or only coffee?

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http://www.comunique9.com.br

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http://www.comunique9.com.br

teenquey's picture
teenquey
Activity Score 290

but this is text messaging... not wireless internet.

beatriz's picture
beatriz

I like this campaign, its simple and clear. the visual is related with the keyword, but the copy makes it clear!

Guest commenter's picture
Guest commenter

Teenquey, I think it's more Instant Messaging than text (mobile texting). You can't structure upper and lower lines in cell texting. So it is related to the internet. But that's besides the point. The ads are about communicating while having a coffee or a glass of wine. That's the promise - chat while you drink your coffee.

Guest's picture
Guest

That's absolutely dark as a hole.
Who can recognise a Wifi symbol or any of the items that build it ?
Not clear at all. Glass and bottle are not clear at all... Or maybe this is just cultural, but I have reasons to believe that this is not obvious, not obvious at all...
Like said before in those posts, playing around with the wifi stuff could have been smarter...
So i didn't like it, though the graphic work is convincing (but senseless)...
Sorry for that.

Guest's picture
Guest

That's absolutely dark as a hole.
Who can recognise a Wifi symbol or any of the items that build it ?
Not clear at all. Glass and bottle are not clear at all... Or maybe this is just cultural, but I have reasons to believe that this is not obvious, not obvious at all...
Like said before in those posts, playing around with the wifi stuff could have been smarter...
So i didn't like it, though the graphic work is convincing (but senseless)...
Sorry for that.

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