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Coffee

Agency: 
Published/Aired: 
December 2007
Description: 

Add some Wifi to your morning.
Free wireless internet hotspot.

Advertising Agency: Utopium, Oradea, Romania
Creative Director / Art Director: Cristian Ungur
Copywriter: Mihai Pop

Comments (27)

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Highest Rated

Guest's picture
Guest

i liked it

capywriter's picture
capywriter
Activity Score 5509

To me this is the only one that makes some sense... unless there are many people out there drinking wine and sodas at breakfast...

Guest commenter's picture
Guest commenter

The explanation copy for all says 'morning' but the copy on the ads themselves say 'day' and 'evening'. So they all make sense.

Wordnerd's picture
Wordnerd
Activity Score 6692

no it doesn't. the ad always says, what the copy says. and if not, sometjing is wrong

Guest commenter's picture
Guest commenter

what's wrong here is that u and people like u are only into criticize, so they don't take the time to think that it might be a translation mistake. this ad is saying: add some wifi to your morning and the other two ads are saying: to your evening and to your afternoon. i don't even like this campaign but i'm sick of all this frustrated fucks who only know to criticize.

luispiter's picture
luispiter
Activity Score 2756
Mandark's picture
Mandark
Activity Score 407

so...u can type ( ) [] _ only if u go online?
i'm not saying it's not nice, clean and simple, but...i don't think it's that amazing. plus the coffee is the only one that means morning. put a croisant...or something there...

"U think it's perfect?! Press delete and start again!"

STRTLRS's picture
STRTLRS
Activity Score 1601

ASCII is sooo 1997.

www.storytellerscreative.com

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I think, therefore... yeah.

jsantanaxp's picture
jsantanaxp
Activity Score 401

LOL.

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http://comunique9.blogspot.com

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http://www.comunique9.com.br

sneakyhands's picture
sneakyhands
Activity Score 1857

agreed. these are lame.

Zana Zanelor's picture
Zana Zanelor
Activity Score 48

You know, you should try also letting us know WHY you think so. Otherwise you're just talking shit.

sneakyhands's picture
sneakyhands
Activity Score 1857

i was replying to the ascii art comment. what is lame is forcing beverages and wifi together with ascii art. ascii doesn't link well to wifi except that ASCII and 802.11 are both standards used by computers, both for very different things. if more characters were used, it might symbolize a large amount of data going through the air. also, saying that a coffee shop has wifi these days is like saying that a coffee shop has coffee. i can't speak for romania, but where i live wifi is ubiquitous, so it's not really a big deal. hope that clears it up. oh and remember, if this is your work, i was never saying that you're lame.

Zana Zanelor's picture
Zana Zanelor
Activity Score 48

Beverages and wifi togheter doesn't seem forced to me. The ASCII is a symbol that's instantly recognizable and associated with the internet. "if more characters were used, it might symbolize a large amount of data going through the air" - what? Yes, unfortunately, in Romania a wifi hotspot is still a differentiator (or was last year, because things are changing pretty fast). It's not my work, i'm on the client side of advertising.

Cristian Ungur's picture
Cristian Ungur
Activity Score 22

Ma bucur ca ti-a placut. Ne cunoastem?

Goblin's picture
Goblin
Activity Score 410

Simple and ok

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www.itonijesve.com

Renan Correa's picture
Renan Correa
Activity Score 186

So easy... its ok, but easy....
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www.correa.carbonmade.com

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www.cargocollective.com/renancorrea

Brisa's picture
Brisa
Activity Score 20

I really like it, a lot!

BE MY GUEST's picture
BE MY GUEST
Activity Score 44

Wi-fi + coffee...it would be great if the wi-fi repetitive arches is the handle of the coffee cup.

nitesh's picture
nitesh

simply nice... i like splendid simplicity of composition

Rookieoftheyear's picture
Rookieoftheyear
Activity Score 38

This ad is l33t pwn

Roger Daly's picture
Roger Daly
Activity Score 359

Yep.

Johnny Bravo's picture
Johnny Bravo

Gr8! LOL! :)

If you know what i mean...

Cristian Ungur's picture
Cristian Ungur
Activity Score 22

Thanks! I'll try harder next time.

Guest commenter's picture
Guest commenter

Dude, it's all good. Keep it up!

Guest commenter's picture
Guest commenter

Way to keep it simple. Love it.

Kateter's picture
Kateter
Activity Score 2029

extremely lame.

Karolina GB's picture
Karolina GB

Clear yet creative. I like em alot.

Guest's picture
Guest

i liked it

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