The City Kills.

A big city is a very dangerous environment for a bicycle. Stairs, traffic, vandals, it seems everything conspires to ruin your bike, even when you least expect it, as if there was some witchcraft involved. The city is an awesome sorcerer, but no matter what goes wrong, can fix it.

Advertising Agency: G2 Russia, Moscow, Russia
Creative Directors: Igor Khripunov, Virgiliu Andone, Andrew Ushakov
Art Directors: Aziz AzizKariev, Virgiliu Andone
Copywriter: Maxim Bordunov
Illustrator: Annabella Orosz

May 2013