Veja: Vacation

Do not play with your kids at the vacations, yes that’s dirty.
Veja X-14 is the only one that combines the cleaner power of Veja with active chlorine, removing the mildew and disinfecting deeply.
Less time cleaning, more time for you enjoy the vacations with the kids.

Advertising Agency: Euro RSCG, São Paulo, Brazil
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Adriana Guimarães
Copywriter: Paula Chande
Photographer: Geison Genga
Published: July 2008

9 comments

ChuckNorris's picture
ChuckNorris
834 pencils

I think the line was supposed to be "Not playing with your kids while on vacation. Yes, that's dirty."

Dozer's picture
Dozer
149 pencils

agree with you...

cyrusko's picture
cyrusko
21 pencils

good idea but bad execution...

john ler's picture
john ler
667 pencils

Do you think Eurorscg Worlwide knows about the activities of their agencies in South America?
Cause last week was Colombia, now Brazil... and they're both ruining the fame of the network on AOTW !

Barbz's picture
Barbz
93 pencils

terrible art direction!

monotone's picture
monotone
301 pencils

I'm pretty sure that the portuguese (and original) version of this is something like "Não brincar com os seus filhos nas férias. Isso sim é sujo"

"Not playing with your kids while on vacation. That's what's dirty [=wrong]"

Satria280471's picture
Satria280471
48 pencils

I think it's nice. Still confuse on the line, though.

Frits Harkema's picture
Frits Harkema
713 pencils

I like the thought behind it. But constructed images....no.So 10 years ago.

LTFournier's picture
LTFournier
64 pencils

what?

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