Veja: Time

Only one thing can be more essential than battery in your kid’s toys: time.
Vacation with the kids at home certainly is fun. You can play in the floor, eat popcorn and don’t even have to think about cleanness because Veja took care about everything. There’s Veja 4 em 1, Veja Perfumes of Nature, Veja Kitchen Degreaser, Veja X-14 Mildew Remover, everything gets clean and ready for you have fun with your kids. That’s the deal with Veja: Less time cleaning, more time for you.

Advertising Agency: Euro RSCG, São Paulo, Brazil
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Adriana Guimarães
Copywriter: Paula Chande
Photographer: Geison Genga
Published: July 2008

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5 comments

Boxey's picture
Boxey
8885 pencils

...more essential than battery...?
...play in the floor...?
...think about cleanness...?
...ready for you have fun...?

This should have been written in Portuguese, not English.

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

yaar translation theek karo :)

Dozer's picture
Dozer
149 pencils

copy is too longgggggggggg!

Craig Valmer's picture
Craig Valmer
21 pencils

I think it would be better in portuguese.

jorge00's picture
jorge00
76 pencils

this is really fu$%ing bad...

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