Veja for iPad: Fingers, Blood

Advertising Agency: G2 Brasil, São Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cristiane Albano
Art Director: Fernando Farillo
Copywriter: Cristiane Albano
Photographer: Ricardo De Vicq
Account Supervisors: Sérgio Brandão, Eduardo Teixeira, Flavia Mantovanini
Art Buyer: Soraya Borges
Additional credits: Burti
Published: April 2012


Restless_r8's picture
37 pencils


Design Central's picture
Design Central
364 pencils

That's kinda brutal... was it really necessary to put blood?

methalla's picture
36 pencils

Strong and huge

everartz's picture
7611 pencils

its a different approach, kindda like it thou..

| Everartz |

salil.sharma's picture
2331 pencils

very simple & creative

tillfu's picture
74 pencils

creative, yes, but is it a usp to "feel"the blood and the "oil" of catastrophies ? You´re closer okay, but then You´re not supposed to feel but rather react - so pad is to make You feel miery to change it ? That would be cool - but I think the majority would prefer to "feel" good things - the ad would be perfect for greenpeace, peta or something similar - for a pad..Idon´tknow .......

va_orlandi's picture
18 pencils

Stron, but true....!!!!! very good!!!!!

ricardoab's picture
18 pencils


F7's picture
18 pencils

Very nice.....good impact

gonndo's picture
1096 pencils

Interesting approach but, I feel it like it was the first idea they occurred, it's not bad but it's also kind of obvious...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Chopper's picture
1015 pencils

Probably not only one finger, but good.

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