Veikkaus/Football Betting: Adebayor rules

We support Togo - the underdogs. During the FIFA World Cup 2006 Finnish National Football Betting launched a campaign to promote their betting product. In that campaign to underdog of the world cup - Togo - was treated as the most adored team of them all.

Advertising Agency: TBWA\PHS, Helsinki, Finnland
Account Executive: Marja Vattulainen
Agency Producer: Pia-Riikka Louna
Art Director: Mikko Torvinen
Content Strategist: Tommi Laiho
Creative Director: Erkko Mannila
Designers: Pinja Korhonen, Joonas Luotonen
Illustrator: Berg Haanpaa Rudkiewicz
Copywriter: Erkko Mannila

1 comment

yojimbo's picture
yojimbo
58 pencils

this was a really intelligent integrated campaign, but i have to admit that it looks bad like this...
i guess this is the wrong place to show it.

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