Veikkaus Football Betting: Rollercoaster

Advertising Agency: TBWA\PHS Helsinki, Finland
Creative Director: Erkko Mannila
Art Director: Mikko Torvinen
Copywriters: Erkko Mannila, Tommy Makinen
Illustrator: Piñata
Account Supervisors: Teppo Juuvinmaa, Maija Nikkonen-Hilli, Merja Koskinen
Marketing Manager: Saila Kuutti
Marketing Coordinator: Lotta Fredrikson
Manager: Mika Markkula
Graphic Design: Jouni Seppänen
Media Agency: Carat Finland/ Karita Taura, Sinikka Yletyinen
Published: September 2008

32 comments

Guest commenter's picture
Guest commenter

nice art direction...

jsantanaxp's picture
jsantanaxp
397 pencils

nice art direction... (2)

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http://comunique9.blogspot.com

Guest commenter's picture
Guest commenter

nice art direction... (3)

des4graphic's picture
des4graphic
282 pencils

great art work...(1)

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\\Graphic in every where.... look around you!\\

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

Hmmn I love the idea but this is a bit overcooked.
could have done with a bit subtlety.

A few less rails would have made it easier to view, whilst still getting the point.

www.jpmountford.com

Sebas's picture
Sebas

Excelente arte! impresionante

caur33m's picture
caur33m

breath taking...thumbs up

capywriter's picture
capywriter
5511 pencils

cool! I can actually feel the excitement.

imtiyaz ali's picture
imtiyaz ali
14 pencils

It is real nice art direction

Imtiyazali

SeanMartin's picture
SeanMartin

It's gorgeously executed, yes, but somehow it seems disconnected conceptually. I like the look of it a lot, but the pieces dont hook up as well as they might.

luispiter's picture
luispiter
2756 pencils
CR_AD's picture
CR_AD
413 pencils

it's beautiful !

http://www.coupsdepub.com/

Guest commenter's picture
Guest commenter

its really amazing artdirection!!! wow

picopalqlea's picture
picopalqlea
999 pencils

sacale la bufnada flaite y es perfecto....
take off the fake scarf and it's perfect....

keddy's picture
keddy
134 pencils

Now I wanna...get on one of those.....WOW amazing vision and very well put forth!

Guest commenter's picture
Guest commenter

Unbelievable art direction

STRTLRS's picture
STRTLRS
1607 pencils

The roller coaster is well done. Other than that, it's pretty average. It's the same tired "stormy" look, the hands look green like The Hulk's, the scarf is distracting as hell and why is the stadium up in the heavens?

www.storytellerscreative.com

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I think, therefore... yeah.

Tero Ylitalo's picture
Tero Ylitalo
587 pencils

PHS, you're finally making me proud of Finnish advertising. Good work in all the latest work.

playa's picture
playa
80 pencils

awesome artwork - really great work :-)

done

roi zhang's picture
roi zhang
132 pencils

nice art direction,Rollercoaster,crazy.
Power.

superbored's picture
superbored

PLASTIC PLASTIC PLASTIC

over photoshoped to death, it's time advertising leaves the 90 s behind and start looking modern, not plastic.

It looks like a video game, there's no feel at all, the skin looks like rubber, the players and the field look like fifa 04 on pS2.

Modern photography is nowhere on this website, when advertising should always be a trend ahead.

Tolu's picture
Tolu

well think, if you were given this same concept to graphically execute what would you have used? Props, sets and photography?

giorgino's picture
giorgino
60 pencils

I think the sky need to be in the same perspective. hmm !? tricky...

______________________________________
www.georgegrosescu.ro

helldog's picture
helldog
56 pencils

wow!, great art

e-creativo's picture
e-creativo
12 pencils

EXCELENTE TRABAJO DE ARTE!

dthlb72's picture
dthlb72
545 pencils

Great Work! Superb DI!

Whitefang's picture
Whitefang
509 pencils

nice thought,nice art, bad line. shame.

Tero Ylitalo's picture
Tero Ylitalo
587 pencils

PHS, Xmas is coming. XXX for her, 1X2 for him. Feel free to use.

zinge's picture
zinge
6 pencils

great art direction

Guest commenter's picture
Guest commenter

nice concept,very petty art direction!!

Guest's picture
Guest

Great work. cool

Sven Gali's picture
Sven Gali
845 pencils

Love this ad!

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