Veikkaus Football Betting: Meercat

Advertising Agency: TBWA\PHS, Helsinki, Finland
Creative Director: Erkko Mannila
Art Directors: Tuukka Tujula, Hermanni Kanerva
Copywriters: Erkko Mannila, Tommy Makinen
Photographer: Antti Viitala
Client Service Director: Teppo Juuvinmaa
Project Manager: Heidi Nieminen
Post Production: Fake Graphics
Published: June 2010

17 comments

TommyO's picture
TommyO
1866 pencils

I don't get it. None of the animals (I don't even think I ever saw a meercat).

Emanresu's picture
Emanresu
2150 pencils

You never watched The Lion King? :/

Guest's picture
Guest

It's your fault, go to the zoo my hero

Hibon's picture
Hibon
3731 pencils

Please explain...?????

Simple ideas are the best !

N17's picture
N17
387 pencils

I think the copywriters is trying to simulate the football players to live animals.
poor

Binary's picture
Binary
25 pencils

I don't understand,it just a funny?

Dynamic Thinking.

Jupiter's picture
Jupiter
547 pencils

visually captivating...but i dont really understand the whole concept...

commenting just to gather more pencils:-)

Guest's picture
Guest

Its Messi !!!!

pez's picture
pez
1733 pencils

is little, is fast, is soft, is intelligent.... it's messi!... (we're animals)

Shingo's picture
Shingo
406 pencils

like the art but i dont get the idea

Guest's picture
Guest

perhaps is about the fauna of south africa? or africa? dont get it either... good postprod though

bad astronaut's picture
bad astronaut
544 pencils

It's most likely associating a national animal with a country....but it's a hard read.

mikeelrapido's picture
mikeelrapido
1929 pencils

What is all about?

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Adrien01's picture
Adrien01
20 pencils

L.Messi = smart, fast, small = Meercat

Guest's picture
Guest

Oh my god... This is so bad advertising!

Guest's picture
Guest

Nicee...Art... BUT..."wat is it all about"!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Thnx.........

ManamaChris's picture
ManamaChris
18 pencils

Please emphasize the t-shirt more, after all you are selling the team

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