Veikkaaja Sports Magazine: Never switch teams

There are athletes who will never switch teams. They form an elite squad. A select group who are driven by a deep knowledge and passion for their sport.

Advertising Agency: hasan&partners, Helsinki, Finland
Creative Director: Eka Ruola
Art Director: Mikael Nemeschansky
Copywriter: Anssi Järvinen
Illustrator: Ilkka Juopperi & Tommi Vallisto / Ikongraphics
Published: March 2009

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matrero's picture
18 pencils

Superb illustration. Concept... well...

krautland's picture
3204 pencils

did you reletter that just to submit it to award shows? that's a lot of effort for an ad that's just ho-hum.

Guest's picture

Awesome art direction though. The concept is more understandable, when you read the tag line: it´s a sport to be a sports fan.

alexander_bickov's picture
3279 pencils

Love drawing style

Guest's picture

Really nice look and strong poster feeling.
The payoff is clever, maybe a little too much copy.

Guest's picture

Love this ad

Guest's picture

This is so true... I

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