Veg City, New Year's Eve

November 2007



No artificial colorants added
The total lack of artificial colorants in our products doesn't just make you fel good. It makes you feel absolutely fantastic.

Advertising Agency: .start, Munich, Germany
Creative Directors: Marco Mehrwald, Thomas Pakull
Art Director: Roland Raith
Junior Art: Nina Zinnhobler
Copywriter: Bernd Nagenrauft
Illustrator: Christoph Hoppenbrock

Comments (12)

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Spanky's picture
Activity Score 4899

oh, in that case it must be heathy. this is retarded.

Ravages's picture
Activity Score 842

Clever. Funny clever. Three out of five in a campaign is not bad. But the two bad ones are so bad, they bring the average very low.

Still...I suppose I couldn't have done as good a job with this brief. (Just being modest there.)

Angie-chan's picture
Activity Score 61

this one is the best of all

kaceres's picture
Activity Score 235

i think, the graphic idea could be different.


Disco Munky's picture
Disco Munky
Activity Score 3890

This is weetarded not for the reason Hankey Spanky says, but because the poster is Grey. What tasty food is Grey? seriously?....we're talking about burger king, I take it back...spanky is still wrong tho.

Doin' it for the points

512's picture
Activity Score 212

nobody outside will get this b/w-idea unless you see the whole campaign in one row. which doesn´t seem very likely ;-)

kaceres's picture
Activity Score 235

forget what i told


panasit's picture
Activity Score 687

I like the series, but as a stand alone ad, one might think "oh yeah, when I think about all the bad things about fast food, artificial colorant is on the top of my list"

--good idea is enemy of great idea

kingzeus's picture
Activity Score 260

i like this one....

"you are valued for your value so be valuable..."

berenice81's picture
Activity Score 136

Qué lindo !!! y la ilustracion es preciosa

Totto's picture
Activity Score 685

copy is not bad.It is very bad.

Intelligent ads are the need of the hour.

Guest commenter's picture
Guest commenter

B urger King promoting vegetables? Well, it's a good start.