Advertising Agency: EURO RSCG Spain
Creative Directors: German Silva, Eva Conesa, Felipe Crespo
Art Directors: Haitz Mendibil, Rafa Ayuso
Copywriter: Adrian Bruzzoni
Erm, don't women use shampoo for their hair, i must say, I've never come across a woman who uses a bar of soap on their oh so precious hair. Something to do with the pH as far as i can remember...
Bath yourself in gold-dust then i'll believe you're filthy rich.
hmmm... you are right, Keteter, but only partially.
I'm a guy, so i have hair also on parts of my body other than my head, but i'm telling you (!!), leg hair does not fall off to stick on the soap!!! Usually this happens with the hair on your head, which is the most fragile...
even more, if you would use a blade instead of wax, you still keep the hair root. How is that going to fall?
Congratulations, Alistair. You've written a reasonably long explanation of the ad's central idea. It manages to be both dickish and completely wrong. What do you do for an encore... invade Afghanistan?
I think, and please any women around please correct me if I'm wrong, that all it is saying is that finding hair (of any kind, but obviously pubic even worst) on your soap is disgusting, so they compare that with what women feel about body hair. We women hate it and love to have a totally hair free legs. (Veet is a product that removes body hair)
Leg - pubic - head - armpit - OH. MY. GAWD.
Guys, it doesn't matter what hair and whether it sticks or not to the soap, yada yada.
It's just a visual meant to depict the effectiveness of the product and the target audience gets it, I'm sure.
I did.
I'm a guy and I got it right away. I am new to this site and have realized it may be more fun reading the comments rather then looking at the work itself. What are some people thinking… Anyways, this is a great concept and well done.
Comments
Nice
Erm, don't women use shampoo for their hair, i must say, I've never come across a woman who uses a bar of soap on their oh so precious hair. Something to do with the pH as far as i can remember...
Bath yourself in gold-dust then i'll believe you're filthy rich.
Oh Veet, my bad. Still don't know of any leg hairs that stick to bar soap though.
Bath yourself in gold-dust then i'll believe you're filthy rich.
what?
Please explain.
hair usually sticks to soap.
Veet so effective in removing hair that thre's nothing to stick to soap.
hmmm... you are right, Keteter, but only partially.
I'm a guy, so i have hair also on parts of my body other than my head, but i'm telling you (!!), leg hair does not fall off to stick on the soap!!! Usually this happens with the hair on your head, which is the most fragile...
even more, if you would use a blade instead of wax, you still keep the hair root. How is that going to fall?
so it's a really really really dumb idea.
i don't think they're talking about leg or head hair.
there's a few other hairs that stick to soap...
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The Prozac Republic®
This ad is targeted at women - Veet is a women's waxing brand so basically your manly leg hair is irrelevant. The idea is simple and clean.
It gets the thumbs up from me.
Do you checked your balls lately?
jeremy spoke in class today...
добро пожаловать и наслаждается!
The Prozac Republic®
Congratulations, Alistair. You've written a reasonably long explanation of the ad's central idea. It manages to be both dickish and completely wrong. What do you do for an encore... invade Afghanistan?
are we talking about pubic hair here?
i dont like the line.
q wueno!!!
I think they mean to say that the soap is so good that your hair will not come off your head when you bath and stick to the soap.
Or else, the product removes hair so well that yes, pubic hair does not stick to the soap.
~~this paranoid survived!~~
no hair is better. did they hire Borat for copy? i like the idea, though. (and, guys, it's NOT about the hair on the head)
the idea is fu.... boring! with no relevance...
Hair from the head fall but not hairs from the body, soit is normal that it have no hair from body on the soap there
http://www.coupsdepub.com/
its evident they are referring to pubic n armpit hair. even then the idea is a 4/10
Who washes the head with soap?!
They´re talking about body hair...
yup, body hair (eg. armpits, if you will to hear it out loud) and it does fall. and it sticks to the soap like superglue.
I think, and please any women around please correct me if I'm wrong, that all it is saying is that finding hair (of any kind, but obviously pubic even worst) on your soap is disgusting, so they compare that with what women feel about body hair. We women hate it and love to have a totally hair free legs. (Veet is a product that removes body hair)
i think is a nice idea, especially for the target: women!! shows and dramatize the benefit, that;s the important, just my opinion!
A better idea is better.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
its very good idea, i like the minimalist
excellent idea!
simple
minimalist
less is more!!
http://dgdico.blogspot.com/
It says it all. Well Done !
Prabhakar Soma
brilliant!
Simple and well served.
Bravo!
i felt it and its right...i like this ad
plz one of the ad team come and explain what he want to say to end this argument
Insight of the year. Body/'private' hair sticks to soaps and it is disgusting. I really like it!
Leg - pubic - head - armpit - OH. MY. GAWD.
Guys, it doesn't matter what hair and whether it sticks or not to the soap, yada yada.
It's just a visual meant to depict the effectiveness of the product and the target audience gets it, I'm sure.
I did.
Clean! nice!
yeah spanish are hairy. just don't release it anywhere else
I'm a guy and I got it right away. I am new to this site and have realized it may be more fun reading the comments rather then looking at the work itself. What are some people thinking… Anyways, this is a great concept and well done.
Nice!!! a great insight!!!!
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http://fcoutino.blogspot.com
Nice! smooth legs as soap...
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