Veet: Soap

No hair is better.

Advertising Agency: EURO RSCG Spain
Creative Directors: German Silva, Eva Conesa, Felipe Crespo
Art Directors: Haitz Mendibil, Rafa Ayuso
Copywriter: Adrian Bruzzoni

July 2008


RM's picture
419 pencils


iT-iS-i's picture
1721 pencils

Erm, don't women use shampoo for their hair, i must say, I've never come across a woman who uses a bar of soap on their oh so precious hair. Something to do with the pH as far as i can remember...

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture
1721 pencils

Oh Veet, my bad. Still don't know of any leg hairs that stick to bar soap though.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

john doe's picture
john doe
1571 pencils


esteb's picture
673 pencils

Please explain.

Kateter's picture
2029 pencils

hair usually sticks to soap.

Veet so effective in removing hair that thre's nothing to stick to soap.

Alistair C.'s picture
Alistair C.
692 pencils

hmmm... you are right, Keteter, but only partially.
I'm a guy, so i have hair also on parts of my body other than my head, but i'm telling you (!!), leg hair does not fall off to stick on the soap!!! Usually this happens with the hair on your head, which is the most fragile...

even more, if you would use a blade instead of wax, you still keep the hair root. How is that going to fall?

so it's a really really really dumb idea.

prozac_republic's picture
196 pencils

i don't think they're talking about leg or head hair.

there's a few other hairs that stick to soap...

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clairec's picture
256 pencils

This ad is targeted at women - Veet is a women's waxing brand so basically your manly leg hair is irrelevant. The idea is simple and clean.

It gets the thumbs up from me.

copywriter.txt's picture
828 pencils

Do you checked your balls lately?

prozac_republic's picture
196 pencils

jeremy spoke in class today...

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desailly's picture
470 pencils

Congratulations, Alistair. You've written a reasonably long explanation of the ad's central idea. It manages to be both dickish and completely wrong. What do you do for an encore... invade Afghanistan?

justpassingby's picture
1368 pencils

are we talking about pubic hair here?
i dont like the line.

EscolaElisava's picture
106 pencils

q wueno!!!

tantrik_indian's picture
953 pencils

I think they mean to say that the soap is so good that your hair will not come off your head when you bath and stick to the soap.

Or else, the product removes hair so well that yes, pubic hair does not stick to the soap.

~~this paranoid survived!~~

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

no hair is better. did they hire Borat for copy? i like the idea, though. (and, guys, it's NOT about the hair on the head)

djakuza's picture
517 pencils

the idea is fu.... boring! with no relevance...

Guest's picture

You are silly.

CR_AD's picture
413 pencils

Hair from the head fall but not hairs from the body, soit is normal that it have no hair from body on the soap there

ManchuChanchu's picture
701 pencils

its evident they are referring to pubic n armpit hair. even then the idea is a 4/10

marton.santos's picture
37 pencils

Who washes the head with soap?!
They´re talking about body hair...

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

yup, body hair (eg. armpits, if you will to hear it out loud) and it does fall. and it sticks to the soap like superglue.

Marcela Cáceres's picture
Marcela Cáceres
108 pencils

I think, and please any women around please correct me if I'm wrong, that all it is saying is that finding hair (of any kind, but obviously pubic even worst) on your soap is disgusting, so they compare that with what women feel about body hair. We women hate it and love to have a totally hair free legs. (Veet is a product that removes body hair)

Dozer's picture
149 pencils

i think is a nice idea, especially for the target: women!! shows and dramatize the benefit, that;s the important, just my opinion!

theanc's picture
2783 pencils

A better idea is better.


cocorito's picture
105 pencils

Augusto, I've seen your portfolio. And it deserves the same comment! LOL

luisrivera11's picture
469 pencils

its very good idea, i like the minimalist

dico's picture
332 pencils

excellent idea!
less is more!!

yesprabhakar's picture
72 pencils

It says it all. Well Done !

neuclone's picture
88 pencils


Simple and well served.


Enas's picture
741 pencils

i felt it and its right...i like this ad

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Mai_Maged's picture
123 pencils

plz one of the ad team come and explain what he want to say to end this argument

Indiana Journo's picture
Indiana Journo
26 pencils

Leg - pubic - head - armpit - OH. MY. GAWD.
Guys, it doesn't matter what hair and whether it sticks or not to the soap, yada yada.
It's just a visual meant to depict the effectiveness of the product and the target audience gets it, I'm sure.
I did.

Steeef's picture
135 pencils

Clean! nice!

bluesprint's picture
44 pencils

yeah spanish are hairy. just don't release it anywhere else

szabo's picture
10 pencils

I'm a guy and I got it right away. I am new to this site and have realized it may be more fun reading the comments rather then looking at the work itself. What are some people thinking… Anyways, this is a great concept and well done.

Rastamathamba420's picture
251 pencils

Nice!!! a great insight!!!!

sgre2504's picture
137 pencils

Nice! smooth legs as soap...

Guest's picture

Good job. Nice idea. And a simple and effective visual.

ERROR404's picture
770 pencils

i dont think women will get this one :D

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