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Veet: Soap

Veet: Soap
Your rating: None Average: 6.5 (43 votes)

No hair is better.

Advertising Agency: EURO RSCG Spain
Creative Directors: German Silva, Eva Conesa, Felipe Crespo
Art Directors: Haitz Mendibil, Rafa Ayuso
Copywriter: Adrian Bruzzoni

40 Comments

RM's picture 421 pencils

Nice

iT-iS-i's picture 1729 pencils

Erm, don't women use shampoo for their hair, i must say, I've never come across a woman who uses a bar of soap on their oh so precious hair. Something to do with the pH as far as i can remember...

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

iT-iS-i's picture 1729 pencils

Oh Veet, my bad. Still don't know of any leg hairs that stick to bar soap though.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

john doe's picture 1575 pencils

what?

esteb's picture 640 pencils

Please explain.

Kateter's picture 2040 pencils

hair usually sticks to soap.

Veet so effective in removing hair that thre's nothing to stick to soap.

Alistair C.'s picture 692 pencils

hmmm... you are right, Keteter, but only partially.
I'm a guy, so i have hair also on parts of my body other than my head, but i'm telling you (!!), leg hair does not fall off to stick on the soap!!! Usually this happens with the hair on your head, which is the most fragile...

even more, if you would use a blade instead of wax, you still keep the hair root. How is that going to fall?

so it's a really really really dumb idea.

prozac_republic's picture 196 pencils

i don't think they're talking about leg or head hair.

there's a few other hairs that stick to soap...

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The Prozac Republic®

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The Prozac Republic®

clairec's picture 256 pencils

This ad is targeted at women - Veet is a women's waxing brand so basically your manly leg hair is irrelevant. The idea is simple and clean.

It gets the thumbs up from me.

copywriter.txt's picture 832 pencils

Do you checked your balls lately?

prozac_republic's picture 196 pencils

jeremy spoke in class today...

добро пожаловать и наслаждается!
The Prozac Republic®

добро пожаловать и наслаждается!
The Prozac Republic®

desailly's picture 472 pencils

Congratulations, Alistair. You've written a reasonably long explanation of the ad's central idea. It manages to be both dickish and completely wrong. What do you do for an encore... invade Afghanistan?

justpassingby's picture 1372 pencils

are we talking about pubic hair here?
i dont like the line.

EscolaElisava's picture 106 pencils

q wueno!!!

tantrik_indian's picture 949 pencils

I think they mean to say that the soap is so good that your hair will not come off your head when you bath and stick to the soap.

Or else, the product removes hair so well that yes, pubic hair does not stick to the soap.

~~this paranoid survived!~~

Audrius Kubrik's picture 818 pencils

no hair is better. did they hire Borat for copy? i like the idea, though. (and, guys, it's NOT about the hair on the head)

djakuza's picture 521 pencils

the idea is fu.... boring! with no relevance...

Guest's picture

You are silly.

CR_AD's picture 413 pencils

Hair from the head fall but not hairs from the body, soit is normal that it have no hair from body on the soap there

http://www.coupsdepub.com/

ManchuChanchu's picture 701 pencils

its evident they are referring to pubic n armpit hair. even then the idea is a 4/10

marton.santos's picture 37 pencils

Who washes the head with soap?!
They´re talking about body hair...

Audrius Kubrik's picture 818 pencils

yup, body hair (eg. armpits, if you will to hear it out loud) and it does fall. and it sticks to the soap like superglue.

Marcela Cáceres's picture 112 pencils

I think, and please any women around please correct me if I'm wrong, that all it is saying is that finding hair (of any kind, but obviously pubic even worst) on your soap is disgusting, so they compare that with what women feel about body hair. We women hate it and love to have a totally hair free legs. (Veet is a product that removes body hair)

Dozer's picture 149 pencils

i think is a nice idea, especially for the target: women!! shows and dramatize the benefit, that;s the important, just my opinion!

theanc's picture 2697 pencils
cocorito's picture 32 pencils

Augusto, I've seen your portfolio. And it deserves the same comment! LOL

luisrivera11's picture 471 pencils

its very good idea, i like the minimalist

dico's picture 332 pencils

excellent idea!
simple
minimalist
less is more!!

http://dgdico.blogspot.com/

yesprabhakar's picture 60 pencils

It says it all. Well Done !

neuclone's picture 71 pencils

brilliant!

Simple and well served.

Bravo!

Enas's picture 743 pencils

i felt it and its right...i like this ad

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Mai_Maged's picture 123 pencils

plz one of the ad team come and explain what he want to say to end this argument

Creativity is simplicity

Indiana Journo's picture 26 pencils

Leg - pubic - head - armpit - OH. MY. GAWD.
Guys, it doesn't matter what hair and whether it sticks or not to the soap, yada yada.
It's just a visual meant to depict the effectiveness of the product and the target audience gets it, I'm sure.
I did.

Steeef's picture 135 pencils

Clean! nice!

bluesprint's picture 44 pencils

yeah spanish are hairy. just don't release it anywhere else

szabo's picture 10 pencils

I'm a guy and I got it right away. I am new to this site and have realized it may be more fun reading the comments rather then looking at the work itself. What are some people thinking… Anyways, this is a great concept and well done.

Rastamathamba420's picture 250 pencils

Nice!!! a great insight!!!!
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sgre2504's picture 137 pencils

Nice! smooth legs as soap...

Guest's picture

Good job. Nice idea. And a simple and effective visual.

ERROR404's picture 772 pencils

i dont think women will get this one :D

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