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Veet: Movie theatre

Veet: Movie theatre
Your rating: None Average: 6.1 (18 votes)

Everywhere's a catwalk.

Advertising Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Art Director: Brooke Harvey
Copywriter: John Gault
Photographer: Getty Images
Published: June 2008

22 Comments

Kirsche's picture 86 pencils

very nice concept.

Audrius Kubrik's picture 818 pencils

if getty images can't ruin your idea, it's ...really great idea

KBalazs's picture 11 pencils

Really clever, great insight!!

fifilo's picture 74 pencils

Straight to the point.

unaided's picture 28 pencils

Awesome.

Jahongir's picture 44 pencils

) Great! Simple! Understandable!

Charlie Pratt's picture 427 pencils
nemesis's picture 721 pencils

Clever, simple and insightful. Good work!

special k's picture 136 pencils

...but there is no one to see you.
:^)

TSW's picture 578 pencils

im with speacial k,

the concepts interesting, the execution is shite'

put people in the seats, turn the lights down, have a woman walking to her seat with a box of pop corn and a choc top and the crowd turning and watching her

obviously budget was an issue, but you can do better than this

-SCRATCH 'N' SNIFF

RM's picture 421 pencils

I disagree with both of you, then the ad would look messy and cluttered, plus that would be spelling out! Here the product shot is hero and it gets the attention it deserves. Great idea and execution. Rowan Dean and his team are no amateurs. ya dig.

ChuckNorris's picture 836 pencils

Couldn't agree more.

Great stuff indeed.

ivan's picture

I agree.

sneakyhands's picture 1871 pencils

plus if you had models looking at the camera it would be too close to the wonderbra stuff.

getconnected2001's picture 999 pencils

Hmmm good job :)

Mai_Maged's picture 123 pencils

simple and to the point but if u add people and woman it will be more effective

Creativity is simplicity

darojobe's picture 36 pencils

i dig it,
so........ wheres the audience????

------------------

HA HA HA HA HAHA HAHA wtf.

terry127's picture 80 pencils

good

Jessica Faye's picture 13 pencils

Hey there

I'm a grad art director at the AAA School of Advertising in Cape Town, South Africa.. I'd love to intern at an agency in Perth, Australia in January 2009. Does anyone have a cousin, who has an uncle, who has a neighbour, who happens to work in an ad agency and is willing to give me a shot for a few weeks...

Thanks, chow :)

mikepants2005's picture 506 pencils

St Lukes in London, UK did the same strategy for Clarks Shoes back in 2003. Their line was 'Life's One Long Catwalk' and did very similar ads to these so sorry this work isn't original. Here's a link to their 2003 TV spot:
http://www.youtube.com/watch?v=BDdYMqH-h6s

tinotino's picture

good!!

naima's picture 67 pencils

I really like it.

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