Veet: Movie theatre

Everywhere's a catwalk.

Advertising Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Art Director: Brooke Harvey
Copywriter: John Gault
Photographer: Getty Images
Published: June 2008


Kirsche's picture
84 pencils

very nice concept.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

if getty images can't ruin your idea, it's ...really great idea

KBalazs's picture
11 pencils

Really clever, great insight!!

fifilo's picture
74 pencils

Straight to the point.

unaided's picture
28 pencils


Jahongir's picture
44 pencils

) Great! Simple! Understandable!

nemesis's picture
761 pencils

Clever, simple and insightful. Good work!

special k's picture
special k
145 pencils

...but there is no one to see you.

Bundy Agency's picture
Bundy Agency
597 pencils

im with speacial k,

the concepts interesting, the execution is shite'

put people in the seats, turn the lights down, have a woman walking to her seat with a box of pop corn and a choc top and the crowd turning and watching her

obviously budget was an issue, but you can do better than this

RM's picture
419 pencils

I disagree with both of you, then the ad would look messy and cluttered, plus that would be spelling out! Here the product shot is hero and it gets the attention it deserves. Great idea and execution. Rowan Dean and his team are no amateurs. ya dig.

ChuckNorris's picture
834 pencils

Couldn't agree more.

Great stuff indeed.

ivan's picture

I agree.

sneakyhands's picture
1857 pencils

plus if you had models looking at the camera it would be too close to the wonderbra stuff.

getconnected2001's picture
987 pencils

Hmmm good job :)

Mai_Maged's picture
123 pencils

simple and to the point but if u add people and woman it will be more effective

darojobe's picture
36 pencils

i dig it,
so........ wheres the audience????


terry127's picture
80 pencils


Jessica Faye's picture
Jessica Faye
13 pencils

Hey there

I'm a grad art director at the AAA School of Advertising in Cape Town, South Africa.. I'd love to intern at an agency in Perth, Australia in January 2009. Does anyone have a cousin, who has an uncle, who has a neighbour, who happens to work in an ad agency and is willing to give me a shot for a few weeks...

Thanks, chow :)

mikepants2005's picture
504 pencils

St Lukes in London, UK did the same strategy for Clarks Shoes back in 2003. Their line was 'Life's One Long Catwalk' and did very similar ads to these so sorry this work isn't original. Here's a link to their 2003 TV spot:

tinotino's picture


naima's picture
67 pencils

I really like it.

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