Movie theatre

Agency Network: 
June 2008

Print advertisment created by Euro RSCG, Australia for Veet, within the category: Health.

Everywhere's a catwalk.

Advertising Agency: Euro RSCG Australia
Creative Director: Rowan Dean
Art Director: Brooke Harvey
Copywriter: John Gault
Photographer: Getty Images

Comments (22)

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Kirsche's picture
Activity Score 84

very nice concept.

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

if getty images can't ruin your idea, it's ...really great idea

KBalazs's picture
Activity Score 11

Really clever, great insight!!

fifilo's picture
Activity Score 74

Straight to the point.

unaided's picture
Activity Score 28


Jahongir's picture
Activity Score 44

) Great! Simple! Understandable!

Charlie Pratt's picture
Charlie Pratt
Activity Score 427
nemesis's picture
Activity Score 765

Clever, simple and insightful. Good work!

special k's picture
special k
Activity Score 145

...but there is no one to see you.

Bundy Agency's picture
Bundy Agency
Activity Score 597

im with speacial k,

the concepts interesting, the execution is shite'

put people in the seats, turn the lights down, have a woman walking to her seat with a box of pop corn and a choc top and the crowd turning and watching her

obviously budget was an issue, but you can do better than this

RM's picture
Activity Score 419

I disagree with both of you, then the ad would look messy and cluttered, plus that would be spelling out! Here the product shot is hero and it gets the attention it deserves. Great idea and execution. Rowan Dean and his team are no amateurs. ya dig.

ChuckNorris's picture
Activity Score 834

Couldn't agree more.

Great stuff indeed.

ivan's picture

I agree.

sneakyhands's picture
Activity Score 1857

plus if you had models looking at the camera it would be too close to the wonderbra stuff.

getconnected2001's picture
Activity Score 987

Hmmm good job :)

Mai_Maged's picture
Activity Score 123

simple and to the point but if u add people and woman it will be more effective

darojobe's picture
Activity Score 36

i dig it,
so........ wheres the audience????


terry127's picture
Activity Score 80


Jessica Faye's picture
Jessica Faye
Activity Score 13

Hey there

I'm a grad art director at the AAA School of Advertising in Cape Town, South Africa.. I'd love to intern at an agency in Perth, Australia in January 2009. Does anyone have a cousin, who has an uncle, who has a neighbour, who happens to work in an ad agency and is willing to give me a shot for a few weeks...

Thanks, chow :)

mikepants2005's picture
Activity Score 504

St Lukes in London, UK did the same strategy for Clarks Shoes back in 2003. Their line was 'Life's One Long Catwalk' and did very similar ads to these so sorry this work isn't original. Here's a link to their 2003 TV spot:

tinotino's picture


naima's picture
Activity Score 67

I really like it.