Vedacit: Wall

Vedacit: Wall

A wall without Vedacit is not a wall.

Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographers: Mob Studio
Published: February 2008

Average: 4.8 (14 votes)

Comments

jazarah's picture
Submitted by jazarah on Thu, 2008-03-27 08:17.

nice use of the sponge, but i think it gives reversed impressions

http://jazarah.net/blog/

Submitted by Enas on Sat, 2008-03-29 20:27.

totally right

Submitted by Stewart on Thu, 2008-03-27 08:30.

Nice.

Submitted by chimie on Thu, 2008-03-27 09:27.

What's the product? I don't get it.

LeeHarvey's picture
Submitted by LeeHarvey on Thu, 2008-03-27 09:48.

Cement

Submitted by copywriter.txt on Thu, 2008-03-27 12:06.

It's an additive to put in cement and make it waterproof.

Jerome from Advertising Pawn's picture
Submitted by Jerome from Adv... on Thu, 2008-03-27 09:43.

God I hate those ads where the copy is as small as a legal disclaimer.

Join the advertising orgy: http://advertisingpawn.com

everartz's picture
Submitted by everartz on Thu, 2008-03-27 11:08.

this is nice...
--
Everartz

Submitted by chikirom on Thu, 2008-03-27 14:35.

i like it, nice, clear!

Submitted by Sourgirl on Thu, 2008-03-27 15:44.

Nice art

Submitted by monicamexico on Thu, 2008-03-27 16:49.

Makes your product look weak.

alvinpck's picture
Submitted by alvinpck on Thu, 2008-03-27 20:33.

Similar execution has been done by TBWA-ISC Malaysia for Samsonite, http://www.tbwamy.com/created/print.asp

...
http://alvinpck.deviantart.com/gallery/

Submitted by 8718 on Thu, 2008-03-27 21:42.

Can someone shoot the writer please...

wildbore's picture
Submitted by wildbore on Thu, 2008-03-27 23:43.

nice!

Submitted by a2o on Fri, 2008-03-28 03:27.

What is the connection of Spong... With the product (an additive for waterproofing)... i am baffled ... somebody plz hlp...

---
a2obspl

www.alpha2omega.in

Submitted by laksh08 on Fri, 2008-03-28 05:09.

fix it

Submitted by giusbon on Fri, 2008-03-28 06:37.

The line is wrong. Since the product benefit is to make a wall waterproof, instead of writing useless stuff like that, there should be something about the benefit itself. This line kills the (good) visual and the ad as a whole.

Submitted by poojagadodia on Fri, 2008-03-28 07:10.

http://www.watgame.com
i like it....nice:)

Submitted by veritas on Fri, 2008-03-28 08:55.

I like a lot the visual, not so much the line

Submitted by padawan on Tue, 2008-04-01 09:09.

nice!

Submitted by karaba on Fri, 2008-04-04 13:53.

des éponges pour parler de la solidité ?
j'ai raté quelque chose ?

the_capywriter's picture
Submitted by the_capywriter on Mon, 2008-04-07 16:28.

The visual is nice... but somewhere this idea got lost. A sponge can absorb a lot of water, but in the end it will be soaked as well and start dripping...