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22 comments

jazarah's picture
jazarah
1262 pencils

nice use of the sponge, but i think it gives reversed impressions

Enas's picture
Enas
741 pencils

totally right

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Stewart's picture
Stewart
67 pencils

Nice.

chimie's picture
chimie
156 pencils

What's the product? I don't get it.

LeeHarvey's picture
LeeHarvey
3045 pencils

Cement

copywriter.txt's picture
copywriter.txt
828 pencils

It's an additive to put in cement and make it waterproof.

Advertising Pawn's picture
Advertising Pawn
419 pencils

God I hate those ads where the copy is as small as a legal disclaimer.

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everartz's picture
everartz
7611 pencils

this is nice...
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Everartz

| Everartz |

chikirom's picture
chikirom
133 pencils

i like it, nice, clear!

Sourgirl's picture
Sourgirl
40 pencils

Nice art

monicamexico's picture
monicamexico
830 pencils

Makes your product look weak.

alvinpck's picture
alvinpck
1467 pencils

Similar execution has been done by TBWA-ISC Malaysia for Samsonite, http://www.tbwamy.com/created/print.asp

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http://alvinpck.deviantart.com/gallery/

8718's picture
8718
82 pencils

Can someone shoot the writer please...

wildbore's picture
wildbore
749 pencils

nice!

a2o's picture
a2o
139 pencils

What is the connection of Spong... With the product (an additive for waterproofing)... i am baffled ... somebody plz hlp...

laksh08's picture
laksh08
111 pencils

fix it

giusbon's picture
giusbon
71 pencils

The line is wrong. Since the product benefit is to make a wall waterproof, instead of writing useless stuff like that, there should be something about the benefit itself. This line kills the (good) visual and the ad as a whole.

poojagadodia's picture
poojagadodia
194 pencils

http://www.watgame.com
i like it....nice:)

veritas's picture
veritas
90 pencils

I like a lot the visual, not so much the line

Hermoso's picture
Hermoso
64 pencils

nice!

karaba's picture
karaba
112 pencils

des éponges pour parler de la solidité ?
j'ai raté quelque chose ?

capywriter's picture
capywriter
5511 pencils

The visual is nice... but somewhere this idea got lost. A sponge can absorb a lot of water, but in the end it will be soaked as well and start dripping...

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