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Comments (22)

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Highest Rated

capywriter's picture
capywriter
Activity Score 5509

The visual is nice... but somewhere this idea got lost. A sponge can absorb a lot of water, but in the end it will be soaked as well and start dripping...

jazarah's picture
jazarah
Activity Score 1262

nice use of the sponge, but i think it gives reversed impressions

Enas's picture
Enas
Activity Score 741

totally right

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Stewart's picture
Stewart
Activity Score 67

Nice.

chimie's picture
chimie
Activity Score 156

What's the product? I don't get it.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Cement

copywriter.txt's picture
copywriter.txt
Activity Score 828

It's an additive to put in cement and make it waterproof.

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

God I hate those ads where the copy is as small as a legal disclaimer.

Join the advertising orgy: http://advertisingpawn.com

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Join the rarely updated ad orgy here: http://www.advertisingpawn.com

everartz's picture
everartz
Activity Score 7609

this is nice...
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Everartz

| Everartz |

chikirom's picture
chikirom
Activity Score 133

i like it, nice, clear!

Sourgirl's picture
Sourgirl
Activity Score 40

Nice art

monicamexico's picture
monicamexico
Activity Score 830

Makes your product look weak.

alvinpck's picture
alvinpck
Activity Score 1467

Similar execution has been done by TBWA-ISC Malaysia for Samsonite, http://www.tbwamy.com/created/print.asp

...
http://alvinpck.deviantart.com/gallery/

8718's picture
8718
Activity Score 132

Can someone shoot the writer please...

wildbore's picture
wildbore
Activity Score 749

nice!

a2o's picture
a2o
Activity Score 139

What is the connection of Spong... With the product (an additive for waterproofing)... i am baffled ... somebody plz hlp...

laksh08's picture
laksh08
Activity Score 111

fix it

giusbon's picture
giusbon
Activity Score 71

The line is wrong. Since the product benefit is to make a wall waterproof, instead of writing useless stuff like that, there should be something about the benefit itself. This line kills the (good) visual and the ad as a whole.

poojagadodia's picture
poojagadodia
Activity Score 194

http://www.watgame.com
i like it....nice:)

veritas's picture
veritas
Activity Score 90

I like a lot the visual, not so much the line

Hermoso's picture
Hermoso
Activity Score 64

nice!

karaba's picture
karaba
Activity Score 112

des éponges pour parler de la solidité ?
j'ai raté quelque chose ?

capywriter's picture
capywriter
Activity Score 5509

The visual is nice... but somewhere this idea got lost. A sponge can absorb a lot of water, but in the end it will be soaked as well and start dripping...

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