vDrug & Alcohol Services South Australia: Molly

To get help to quit contact your local health professional or visit giveupsmokesforgood.org.au

Advertising Agency: Jamshop, Adelaide, Australia
Creative Director: Jim Robinson
Art Director: Kent O’Halloran
Copywriter: Johnny Velis
Account Director: Kate Zealand
Photographer: Richard Lyons

11 comments

Peter Frank's picture
Peter Frank
532 pencils

bad

Chester's picture
Chester
46 pencils

Thumbs up

RichardCl's picture
RichardCl
123 pencils

I'd say you'll find some better ideas than this -- must be loads of potential to pull the heart strings, looking at the affect passive smoking can have on kids.

andylefty's picture
andylefty
4533 pencils

There was a successful campaign in England with this idea of kids appealing to their parents.

http://matt-helen.com/DEPARTMENT-OF-HEALTH

MattValenzuela's picture
MattValenzuela
198 pencils

this is a really good campaign, thanks for sharing

ChuckN's picture
ChuckN
119 pencils

Where's the idea?

kleenex's picture
kleenex
28771 pencils

idea is their, but I am not fully getting a lot of impact.

Roger Keynes's picture
Roger Keynes
5498 pencils

All about connecting with rural and metro, indigenous communities. Not an "idea" brief, kids. :)

Will Think for Salary

salil.sharma's picture
salil.sharma
2278 pencils

Lovely ! Very Nice Campaign ! Prefect Art Direction & Execution !

imagineit's picture
imagineit
552 pencils

This has been done to death - nice line though

certaintly's picture
certaintly
4060 pencils

their idea is to use direct emotional impact.

0 creativity. anyone could do this. therefore: boo.

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