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Agency: 
Published/Aired: 
July 2009
Description: 

Rear view cameras. You always know what is waiting for you.

Advertising Agency: DDB Milan
Creative Director: Vicky Gitto
Art Director: Diego Mendozza
Copywriter: Maria Chiara Alegi
Photographer: Armando Rebatto

Comments (17)

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Highest Rated

Guest's picture
Guest

finally a voice of reason! exactly!

Guest's picture
Guest

It seems you can see the future...

Davosk's picture
Davosk
Activity Score 4815

These are one tin short of a six-pack. The missing tin is the copy.

Guest's picture
Guest

Bellissima!!!

Wordnerd's picture
Wordnerd
Activity Score 6692

a 'what if' screenplay taped to a steering wheel? forced to the core and a boring copy
why does the foto look like ass?

lolotte's picture
lolotte
Activity Score 5

very clever, nice treatment. I wouldn't have told the end of the story in the screenplay, though. maybe it's better just to know what there's behind you, not what will happen thanks to the rear view camera. you can imagine, it's enough.

Sephi's picture
Sephi
Activity Score 139

what's it clear for?all by our imagine?

Jakarta Jack's picture
Jakarta Jack

very unimpressive

Guest's picture
Guest

core concept works but it needs to be pushed a lot further.

BenditaSeaTuZurda's picture
BenditaSeaTuZurda
Activity Score 150

the idea is actually pretty good. so sad the execution is so so so so bad.

Guest's picture
Guest

Long way to go for a ham sandwich. Good strategy that could lead to a simpler execution, I think.

Sephi's picture
Sephi
Activity Score 139

poor~

AmigoInvisible's picture
AmigoInvisible
Activity Score 195

Although I do like the concept, I feel that the execution is a little forced. Good thinking, though.

ashnair's picture
ashnair
Activity Score 30

haha

You Fail If You Want To Fail.

Guest's picture
Guest

I like it, Love the strange treatment.

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

The problem with this ad (as cute as it is) is that it's a category-seller, not one that sells why VDO cameras are better than other brands. This applies to all rearview cameras, including ones that come factory-installed. What's going to make me buy VDO brand as opposed to another? Is it more reliable? Does it offer a better field of view? Sell the product, not the category.

Guest's picture
Guest

finally a voice of reason! exactly!

Guest's picture
Guest

those darn european ads again!

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