Rear view cameras. You always know what is waiting for you.
Advertising Agency: DDB Milan
Creative Director: Vicky Gitto
Art Director: Diego Mendozza
Copywriter: Maria Chiara Alegi
Photographer: Armando Rebatto
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17 Comments
It seems you can see the future...
These are one tin short of a six-pack. The missing tin is the copy.
Bellissima!!!
a 'what if' screenplay taped to a steering wheel? forced to the core and a boring copy
why does the foto look like ass?
very clever, nice treatment. I wouldn't have told the end of the story in the screenplay, though. maybe it's better just to know what there's behind you, not what will happen thanks to the rear view camera. you can imagine, it's enough.
what's it clear for?all by our imagine?
very unimpressive
core concept works but it needs to be pushed a lot further.
the idea is actually pretty good. so sad the execution is so so so so bad.
Long way to go for a ham sandwich. Good strategy that could lead to a simpler execution, I think.
poor~
Although I do like the concept, I feel that the execution is a little forced. Good thinking, though.
haha
You Fail If You Want To Fail.
I like it, Love the strange treatment.
The problem with this ad (as cute as it is) is that it's a category-seller, not one that sells why VDO cameras are better than other brands. This applies to all rearview cameras, including ones that come factory-installed. What's going to make me buy VDO brand as opposed to another? Is it more reliable? Does it offer a better field of view? Sell the product, not the category.
finally a voice of reason! exactly!
those darn european ads again!