Vaughn's Original BBQ Sauce: Seconds

Leftover make for great sloppy seconds.

Advertising Agency: Vim Ideas, USA
Retouching: Sid Watters
Copywriter: Jason Corbin
Photographer: Ryan Hayslip
Additional credits: Rob Vaughn (Provided the wonderful BBQ sauce)
Published: February 2010


hufflepoff's picture
430 pencils

Not so sure about this one

xcreativity's picture
2374 pencils

good idea, but the copy does not convinces me.

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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millerman's picture
19 pencils

Good idea. Good copy. It's a nice campaign for a product that is usually not given any creative attention. Nice photography and look.

Pedestrian's picture
492 pencils

The copy is kinda weak. And if you actually put the tagline on the ad, it would help the copy make more sense. If you're just an average person and you walk past this ad, you'll see this sexually-driven copy with no explanation of why it's sexually-driven. Without the tagline to back it up, the ad just looks like it's trying to be "edgy" with no purpose behind it.

kgeiger's picture
7183 pencils

I Googled the tagline and can only agree. "Pleasuring Meat Since 1934" would make it all cum together.

J Designer's picture
J Designer
2420 pencils

“Sloppy seconds” brings up all sorts of horrible images in my head…nothing of which has to do with food.

bad astronaut's picture
bad astronaut
544 pencils

but if the company wants to have their bbq sauce be compared to a lubricant in food porn, then it works. The sauce looks nasty though.

sush's picture
566 pencils

good idea


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