Vaughn's Original BBQ Sauce: Baste
Consider the basting as foreplay.
As their tagline states Vaughn's Original BBQ Sauce has been "Pleasuring Meat Since 1934." Drawing inspiration from that oh so very true tag and the sweet yet deceptively tangy flavor the sauce had offer, we went to work – both on the creative and the meat we fired up on the grill.
Advertising Agency: Vim Ideas, USA
Retouching: Sid Watters
Copywriter: Jason Corbin
Photographer: Ryan Hayslip
Additional credits: Rob Vaughn (Provided the wonderful BBQ sauce)
Published: February 2010



3 Comments
Think there coul be a much better execution in this concept
same here.... concept ok, copy BAD
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Alexandre Brito
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Ha. Nice line.