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12 comments

wildbore's picture
wildbore
749 pencils

effective!

Adaddicted's picture
Adaddicted
3435 pencils

The statement is absolutely true here!

withalltherespects

creativemonkey's picture
creativemonkey
21 pencils

For such a horrid retouch, I'm surprised to learn this is what the advertiser does.
Concept is interesting, but this execution makes it fall flat on its face.

silenciorn's picture
silenciorn
153 pencils

Agree. It's an extremely obvious and bad lighted and excesively contrasted... For execution, the Jump version it is a better one.

si fai il mio nome, non ci sono più...

primo_susto's picture
primo_susto
440 pencils

You live in wich world? that pic is REAL, the agency only RETOUCH it

chinaski's picture
chinaski
946 pencils

parents throwing their kids out of the window. who calls this a good image? what's next, jews being gassed? "only life produces better images"

Toro's picture
Toro
1007 pencils

This misses the point, completely. A genuine Benetton-effect; show something shocking so people may think it's really interesting and deep... Yawn.

eldario's picture
eldario
14 pencils

That´s a real photo... that realy happened... it is not retouch

silenciorn's picture
silenciorn
153 pencils

c'mon... it even looks like they used unsharpened scissors to cut it!! Neither the "mother" or the "father" are looking directly at the baby, there is no motion blur, and the baby has a little grin!!

si fai il mio nome, non ci sono più...

ibenizer's picture
ibenizer
12 pencils

they are all real - thats the whole point of the campaign.

baby: http://abcnews.go.com/International/story?id=4245840

croc: http://news.nationalgeographic.com/news/2007/04/images/070413-crocodil...

water: couldnt find it but i guess its real too.

But still i am not amazed by this idea.

kant's picture
kant
130 pencils

Many thanks for your investigation. Open my mind, and, from the beginning reminds me that all those photos no photoshop was done. Kudos for U!

samarazo's picture
samarazo
26 pencils

I agree with u people, its nice concept.. but the thing is little bit retouched by original photo. its sure.. but overall its nice.. keep it. up..

Samara Simha
A Creative director from Dubai, UAE

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