Only life produces better images.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas
Art Director: Márcio Ribas
Copywriter: Isabella Paulelli
Digital Retouch: Alessandra Perez
Published: April 2008
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12 Comments
effective!
The statement is absolutely true here!
withalltherespects
For such a horrid retouch, I'm surprised to learn this is what the advertiser does.
Concept is interesting, but this execution makes it fall flat on its face.
The best ideas come in one size: big!
Agree. It's an extremely obvious and bad lighted and excesively contrasted... For execution, the Jump version it is a better one.
si fai il mio nome, non ci sono più...
You live in wich world? that pic is REAL, the agency only RETOUCH it
parents throwing their kids out of the window. who calls this a good image? what's next, jews being gassed? "only life produces better images"
This misses the point, completely. A genuine Benetton-effect; show something shocking so people may think it's really interesting and deep... Yawn.
That´s a real photo... that realy happened... it is not retouch
c'mon... it even looks like they used unsharpened scissors to cut it!! Neither the "mother" or the "father" are looking directly at the baby, there is no motion blur, and the baby has a little grin!!
si fai il mio nome, non ci sono più...
they are all real - thats the whole point of the campaign.
baby: http://abcnews.go.com/International/story?id=4245840
croc: http://news.nationalgeographic.com/news/2007/04/images/070413-crocodil...
water: couldnt find it but i guess its real too.
But still i am not amazed by this idea.
Many thanks for your investigation. Open my mind, and, from the beginning reminds me that all those photos no photoshop was done. Kudos for U!
I agree with u people, its nice concept.. but the thing is little bit retouched by original photo. its sure.. but overall its nice.. keep it. up..
Samara Simha
A Creative director from Dubai, UAE
Samara Simha