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Comments (11)

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Highest Rated

boyoboyitsfun's picture
boyoboyitsfun
Activity Score 147

No they're talking about Sephora the cosmetics store--this is a general ad for the mall with a reference to a store within it...Feels really uneven to me this way though.

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

nice insight, nice art.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Good executions of a core idea.

Therefore good campaign.

BUGGERS

deadline-walking's picture
deadline-walking
Activity Score 79

Piece of art.

Cash White's picture
Cash White
Activity Score 66

I don't get it. Someone please explain.

ivan's picture
ivan

Brake an object, so you have to go an shop for a new one. That's all.

mikelite's picture
mikelite
Activity Score 1031

but sephora sells cosmetics?

ivan's picture
ivan

I think they sell vases.

mikelite's picture
mikelite
Activity Score 1031

not in the US. maybe canada?

boyoboyitsfun's picture
boyoboyitsfun
Activity Score 147

No they're talking about Sephora the cosmetics store--this is a general ad for the mall with a reference to a store within it...Feels really uneven to me this way though.

scarfinati's picture
scarfinati
Activity Score 843

But arbitrarily flinging it off the table is not a reason. The headline and visual creates a disconnect.

If it were:

copy: find a reason and visual: the broken pieces of the vase was being used for something else then it makes sense.

Rog's picture
Rog
Activity Score 6082

Thought.
To keep with visual look/feel of the campaign...
I would have had female in shot knocking vase over.

>>>> That's not an ad. THIS is an ad.

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