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Comments (8)

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Highest Rated

DAS_13's picture
DAS_13
Activity Score 156

The only people who walk around people's homes at night with a flash light are usually burglars. This idea is a fail for me.

karruza's picture
karruza
Activity Score 290

I think the copy could be better, the concept is there but the copy just... nothing about the product.

Wordfruit's picture
Wordfruit
Activity Score 1023

I don't think the idea is communicating as well as it could.

I think some people might think (if they don't turn the page pretty sharpish) 'steps don't do that', not connecting 'your home showing its dark side' -- your home actually trying to trip you (which is I guess what you want to communicate).

I think you could make that clearer. But I'm not sure how do-able that is while at the same time keeping it simple.

DAS_13's picture
DAS_13
Activity Score 156

The only people who walk around people's homes at night with a flash light are usually burglars. This idea is a fail for me.

Just words's picture
Just words
Activity Score 5

That's why the copy says "When..."
They are talking about that moments "when" you don't have energy at home cause of a blackout or whatever.

kleenex's picture
kleenex
Activity Score 45448

I like the concept, but the execution is not right.

salil.sharma's picture
salil.sharma
Activity Score 2428

good concept as per copy
good job

Designer Don't Do Different Things
They Do Things Differently

Chopper's picture
Chopper
Activity Score 1015

Very nice. But the font of the wording would have been different.

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