Varta: Stairs

When your home shows its dark side.

Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Razvan Capanescu
Art Directors: Cristian Costea, Dragos Ometita
Copywriter: Carmen Dobrescu
Photographer: New Folder Studio

April 2012


karruza's picture
290 pencils

I think the copy could be better, the concept is there but the copy just... nothing about the product.

Wordfruit's picture
1023 pencils

I don't think the idea is communicating as well as it could.

I think some people might think (if they don't turn the page pretty sharpish) 'steps don't do that', not connecting 'your home showing its dark side' -- your home actually trying to trip you (which is I guess what you want to communicate).

I think you could make that clearer. But I'm not sure how do-able that is while at the same time keeping it simple.

DAS_13's picture
152 pencils

The only people who walk around people's homes at night with a flash light are usually burglars. This idea is a fail for me.

Just words's picture
Just words
5 pencils

That's why the copy says "When..."
They are talking about that moments "when" you don't have energy at home cause of a blackout or whatever.

kleenex's picture
39539 pencils

I like the concept, but the execution is not right.

salil.sharma's picture
2414 pencils

good concept as per copy
good job

Chopper's picture
1015 pencils

Very nice. But the font of the wording would have been different.

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