Rationale: Varta came out with a very strong proposition for their professional range of flashlights: an extremely resistant, virtually (and even practically) indestructible flashlight. Built from a special aeronautical aluminum, this flashlight can withstand a 9-meter fall, being run over by a loaded truck or swimming in the water. We dramatize the ultimate destruction, as there is only one thing that will survive it: Varta’s indestructible flashlight. Idea: Apocalypse-proof.
Print advertisment created by Publicis, Romania for Varta, within the category: Electronics, Technology.
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More