Varta: Apocalypse

Rationale: Varta came out with a very strong proposition for their professional range of flashlights: an extremely resistant, virtually (and even practically) indestructible flashlight. Built from a special aeronautical aluminum, this flashlight can withstand a 9-meter fall, being run over by a loaded truck or swimming in the water. We dramatize the ultimate destruction, as there is only one thing that will survive it: Varta’s indestructible flashlight. Idea: Apocalypse-proof.

Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer / Copywriter: Razvan Capanescu
Art Director / Digital Artist: Cristian Anton

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8 comments

Ω's picture
Ω
41 pencils

There was no way I could've got that without reading the rationale...

d_mathis's picture
d_mathis
38 pencils

Yeah, there's really not enough here.

dthlb72's picture
dthlb72
547 pencils

If everyone is dead, the flashlight is useless.....

zen_cah's picture
zen_cah
72 pencils

the copy is nice (I mean copy in the explainer).

kalpesh78's picture
kalpesh78
2582 pencils

lets chuck it in boiling magma. lets see how it does against that.

ideas....30 minutes nahi toh free.

Bob08's picture
Bob08
749 pencils

You'll survive.

bate_palmas's picture
bate_palmas
1481 pencils

I got it without reading the rationale (ooooh - pat me on the back).

But I don't think the ad's great. Just visually, feels like they could've done more with it

Ankur Agarwal.'s picture
Ankur Agarwal.
26 pencils

'Apocalypse proof' - That's the one phrase which really hits you.

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