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Multifocal Lens, Boy

Agency: 
Published/Aired: 
April 2011
Description: 

See From Any Distance. Varilux Multifocal Lens.

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Antonio Correa
Copywriter: Gustavo Alves
Illustrator: Antonio Correa

Comments (27)

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Highest Rated

morse's picture
morse
Activity Score 17364

Visually great. A little hard to understand the message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

morse's picture
morse
Activity Score 17364

Visually great. A little hard to understand the message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pentastic's picture
Pentastic
Activity Score 53

top class!!

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

CuriousPencil's picture
CuriousPencil
Activity Score 4225

The Twilight Zone called, they want their glasses back.

MidasTouch's picture
MidasTouch
Activity Score 1024

I think people who actually have vision problem will understand this better than people who don't.
Great visual.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

AssassinX's picture
AssassinX
Activity Score 1329

Applause for both the creative team and client.

Love the art.

Diplodokus's picture
Diplodokus
Activity Score 1819

Way too difficult.

pest0's picture
pest0
Activity Score 55

I don't like it. But then, I don't like Magritte either.

john ler's picture
john ler
Activity Score 667

Visually striking and straight to the point ! Thumbs up !

SuperAndrew's picture
SuperAndrew
Activity Score 99

The visual was done, but I liked the packshot.

Glut's picture
Glut
Activity Score 3937

visually great

kleenex's picture
kleenex
Activity Score 43505

Not so sure this idea works for me

Jackbr's picture
Jackbr
Activity Score 1499

Good ideia.Great ghost.

JackBR

Fera Groove's picture
Fera Groove
Activity Score 205

Bom! Parabéns!

8301059's picture
8301059
Activity Score 17

3D?

guillaume auguet's picture
guillaume auguet
Activity Score 2

please people look at this!!!
this idea have been stolen : http://www.ill-studio.com/works/view-all/66-domus.htm

NIKO65's picture
NIKO65
Activity Score 5

The reference is not new:
Esher did it many years ago.

This cover page above too.

Some ads did it before:
http://3.bp.blogspot.com/__XCWUd8FFjQ/TScpOJSNOYI/AAAAAAAAMVI/5aB8_7q4...

But i like this campaign.

Great Work.
Good!

GRUWG's picture
GRUWG
Activity Score 5

Just to correct you my friend! Is not Esher is Escher.

But I agree.

It's not a new technique.
But work well.

Great Idea.
OK for me!

Nice.

joshuar's picture
joshuar
Activity Score 3

Cool Retouch!

The pack shoot is the best part for me.

Fibz's picture
Fibz
Activity Score 3

Nice Retouch!
The pack shoot is very cool!
The Idea is good!

I like it!

niniasufle's picture
niniasufle
Activity Score 407

I like the art

abdeLooK's picture
abdeLooK
Activity Score 252

yeah very nice visual, like the grey tones

ace85le's picture
ace85le
Activity Score 3939

Genius art direction.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

purshotham's picture
purshotham
Activity Score 457

Good idea..

Crismartin's picture
Crismartin
Activity Score 9

When ad copy ad, I don't like. But ad using http://ffffound.com/ arts reference is ok for me. Wherever, I don,t like it so much. It,s just ok. Maybe good.

freakads's picture
freakads
Activity Score 9

Nice use of art in an ad. The visual is great. Idea good. I don't like the packshoot. For me is confuse.

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