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Panda

Agency: 
Published/Aired: 
March 2012
13531
Description: 

Print advertisment created by Alch1m1a, Italy for Variér, within the category: House, Garden.

It's never too early to save your back

Advertising Agency: Alch1m1a ADV, Milan, Italy
Creative Director / Art Director: Raul Riccardo Pisani
Copywriter: Maria Sevignani
Photographer: Natalini-Bellocchio

Comments (16)

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Highest Rated

Chopper's picture
Chopper
Activity Score 1015

If most of people wanna save the world (and you know how the world is), it's time you start thinking how to save your back.
Great.

moteldemoka's picture
moteldemoka
Activity Score 63

The tattoo resource has been done so many times it has become tiresome. Also are they assuming people with back problems are ecological activists? It's a weird message.

Brad_US's picture
Brad_US
Activity Score 128

Never to early to quit your job as a creative.

kleenex's picture
kleenex
Activity Score 48157

crappy...

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Slow moving target. Too much wrong to criticise - save your back by not getting it tattooed maybe. Or not having your spine Photoshopped out.

puni.tore's picture
puni.tore
Activity Score 24

Great concept and idea is good

sreemanti's picture
sreemanti
Activity Score 37

A case of too many elements confusing the reader. The back, the tatoo, the endangered animals, the pain. Okay, where was I?

Libor Oubrecht's picture
Libor Oubrecht
Activity Score 309

no

bobby666's picture
bobby666
Activity Score 1460

not good friends...

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

not good but not too bad too

imagineit's picture
imagineit
Activity Score 550

trying to say too many things....

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

If only i could puke... It is seriously confusing... the back... the tattoo... the animal... the nature...

bate_palmas's picture
bate_palmas
Activity Score 1479

Pardon me, but:

Am I correct in assuming that the message here is 'save your back, in much the same way as there is a well-known international effort to save the panda.' ?

Please tell me I'm reading this wrong.

mois's picture
mois
Activity Score 28

MMmmmm

cannes_l's picture
cannes_l
Activity Score 112

I like the concept.
Good art

Robert_G's picture
Robert_G
Activity Score 37

basic,
bad art direction...

Chopper's picture
Chopper
Activity Score 1015

If most of people wanna save the world (and you know how the world is), it's time you start thinking how to save your back.
Great.

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