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This ad is lame. First of all, it is misleading. Why illustrate the skin's hair strands as straws? It doesn't give us any clear idea of the product's nature. Is is supposed to be sprayed on skin? Then a "shield" imagery would seem fit for this.
It is sprayed on air like other insect repellent? To me it looks like Vape is something you drink to make your body fluids become poisonous to bugs, thus showing straws and a scary illustration of the epidermis. Moreover, it makes bloodsuckers feast on you first before killing them. The creatives are so drunk with the their "straw" idea, bypassing that it doesn't make sense.