Vanish Stain Seeker: Ketchup

Because stains like to hide.

Advertising Agency: Euro RSCG, Dubai, UAE
Group Account Director: Jamie McAinsh
Creative Director / Art Director / Copywriter / Illustrator: Neeraj Sabharwal
Finaliser: Randolph Veluz
Account Director: Youmna Boustani
Account Executive: Ayham Homsi

Related videos by Shutterstock

12 comments

HappyHour's picture
HappyHour
2386 pencils

Very confusing visuals.

luispiter's picture
luispiter
2756 pencils

mmmm its interesting but is confused

TommyO's picture
TommyO
1866 pencils

What?!

monsieurange's picture
monsieurange
520 pencils

I understood at first sight. Simple. Nice.

atb2005's picture
atb2005
13567 pencils

What is so confusing about these visuals? Here we have a red dress and a ketchup stain (red). In the other visual, we have a yellow sweater and a mustard stain (yellowish). Then we have this product which allegedly seeks out stains, which tend to "hide". Now, that's the only confusing thing. The campaign is really not that bad, given the product brief.

dadada's picture
dadada
1719 pencils

if you have to explain visuals then it not so obvious

Everybody is creative, be yourself.

NataliaLima's picture
NataliaLima
1380 pencils

You're missing the fact that the outfits resemble the shape of the product

Copy is alright. Doesn't fit perfectly though

atb2005's picture
atb2005
13567 pencils

That too (that the outfits resemble the shape of the product). So that's a nice twist.

HappyHour's picture
HappyHour
2386 pencils

Like I said, confusing.

Boxey's picture
Boxey
8885 pencils

Nothing nice about this.

martois's picture
martois
67 pencils

Mixing brands in advertising is dangerous, you can loose focus on what you are selling, I have to agree with HappyHour its confusing.

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

calvinslogic's picture
calvinslogic
23 pencils

Simple and brilliant...

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments