Vanish: Soy sauce

Vanish. Now in 3 liters pack.
Trust pink. Forget stains.

Advertising Agency: EuroRSCG Worldwide, São Paulo, Brazil
Creative Director: Rodrigo Corbari
Art Director: Vitor Bomfim
Copywriter: André Baldez

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12 comments

Guest's picture
Guest

Please explain!

monicamexico's picture
monicamexico
830 pencils

I don't really get these, and the English needs help.

Guest's picture
Guest

done before

sneakyhands's picture
sneakyhands
1857 pencils

that's just the character for the sound 'o'

Guest's picture
Guest

that resembles a kikkoman soy sauce bottle.

don't like the ad though..

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I have absolutely ZERO idea what this is trying to communicate visually...

: (

Wee Basturt's picture
Wee Basturt
2 pencils

why is it that this is the only one with characters in it. The other two are blank.

Ad_Man's picture
Ad_Man
828 pencils

gigantic bottles, gigantic stains but don't worry, gigantic vanish is also here.
am i getting it right?

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

Yes, you got it! It's simple, neat, I like.

Guest's picture
Guest

Yes, you got it! It's simple, neat, I liked!

MRayn's picture
MRayn
29 pencils

Big bottle+LIttle cup=Lot of stain
"But don't worry, now 3 liters of Vanish"

get it???

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ultraboon222's picture
ultraboon222
220 pencils

You guys are silly, these are bottles that have liquids that stain. The black is the soy sauce and the black inside the bottle has disappeared. If you noticed the other ads, the background color is also indicative of what is on the inside of the different vessels.

I like these, very simple.

Too many cooks in the kitchen....

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