Vanish: Sharks

Save your clothes.

Illustrator:Zumo Studio

Advertising Agency: Euro RSCG, Bogotá, Colombia
General Creative Director: Cruz Mujica Lainez
Group Creative Director: Jimmy Vargas
Art Director: Camilo Urrutia
Copywriter: Jimmy Vargas, Guillermo Cabra
Graphic Designer: Camilo Urrutia
Photographer: Juan David Betancur
Producer: Andrés Mejía
Account Director: Yenny Ávila

February 2008


niranjanhg's picture
211 pencils

For me the execution is a little bad. Because the cloth is already jumping, it cannot be saved, and even those sharks can drag the cloth before it jumps. Even if you run to save the cloth. Or may be I need to study this campaign properly...

ivan's picture

But, but, but... you don't need to take these images literally! ;)

FlyingDogs's picture
968 pencils

Great idea. Great campaign.

tony truong's picture
tony truong
40 pencils

Great nicotine. Thank my teeth.

shruti886's picture
38 pencils

lol....nice concept but could be executed better....n the images are a hypothetical way of presenting the idea...nothin literal...

donufol's picture
8 pencils

suicide??...., i do not think the target audience will understand or not understand

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