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20 comments

beesting's picture
beesting
220 pencils

so.....

so............

so......................

whats SO great about it ????????

Beatboxer's picture
Beatboxer
1519 pencils

Absolutely nothing. This can be a lot of things but great.

Rewind that situation when you spoiled the spaghetti in your pants, with Vanish Oxi-Action.

Pfffff.

Toro's picture
Toro
1007 pencils

A bit far fetched...

Btw, where are the credits for the Group Head Art, Group Head Copy, Associate CD, other CD, ECD, country CD, country ECD, regional CD, regional ECD?

Alexandre's picture
Alexandre
55 pencils

Got it! It's the sign "rewind"! Comme back at the moment you had no stains!
Am I right?

P.S: oups beatboxer posted the answer just before...

rasskass's picture
rasskass
28 pencils

maybe they forgot the copy ? :-D

Yr's picture
Yr
170 pencils

definitely. Copy would help it

adcore's picture
adcore
31 pencils

or maybe they forgot it was already done many times

el_pira's picture
el_pira
160 pencils

Me gusta, pero para una crema antiedad.

Joe76's picture
Joe76
772 pencils

Ya se ha hecho para una crema antiedad. Lastima que no tengo el aviso a la mano en este momento.

rasskass's picture
rasskass
28 pencils

^ whuteva he said .. i agree .. :-S

Beatboxer's picture
Beatboxer
1519 pencils

LoL! He's saying that he'd like this for an anti-aging cream. =)

fersvax's picture
fersvax
1237 pencils

If I don't look at the name of the ad, I don't get a "rewind".

FER.

postman's picture
postman
951 pencils

I got the idea of "rewind", but that's too less for print. Maybe it would be a bit better as ambient, but still, weak.

gabrielrodz's picture
gabrielrodz
48 pencils

C'mon this has been done at least a thousand times. I've seen it in Revlon, Olay, Panasonic...

Joe76's picture
Joe76
772 pencils

Not good.

teenie's picture
teenie
1894 pencils

To be quickly understood, you'd have needed to photograph the tops of the cans. But to fit the name of the product in, they did it at an angle. So the message is a bit slow...and diluted.

x-men's picture
x-men
340 pencils

advertising for advertisers.

Kin's picture
Kin
86 pencils

my mom (target audience) will never, in a hundred years, get it....hahahaha.....

lucyinthesky's picture
lucyinthesky
44 pencils

completely agree with you, that was the first thought that came to my mind while watching the ad - the creative forgot about the TARGET audience. and, as someone said above, a copy would help. i mean, would HAVE helped. still, nice colors and contrast :)

Rog's picture
Rog
6094 pencils

Feels like a stretch to me.

>>>> That's not an ad. THIS is an ad.

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