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Pickup Sticks, 2

Agency: 
Published/Aired: 
May 2012
Description: 

For extra tough stains.

Advertising agency: Euro RSCG, Tel Aviv, Israel
Chief Creative Officer: Ben Sever
Executive Creative Director: Ben Sever
Art Director: Ale Feldman
Copywriter: Oded Nadir
Photographer: Yisrael Cohen
Agency Producer: Dana Caro
Head of Account management: Maya Cohen
Account Executive: Yael Eichenwald
Planner Director: Uri Oren
Planner: Pnina Wiessman

Comments (15)

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Highest Rated

DGCS's picture
DGCS
Activity Score 410

Great campaign

BernbachOnRoids's picture
BernbachOnRoids
Activity Score 77

As the 1948 Pick-up Sticks champion. I don't see what's so tough about it. MAN I could do this with one hand tied behind my back. You people sit in you cosy little homes. Look over at me with your innocent eyes. You don't know what it's like out there. Out there in the real world of Pick-Up Sticks. You don't know what it's like to have your best friend dying in your arms. To see the light fade from his eyes. His hands crippled and lifeless. You call this tough! YOU DON'T KNOW WHAT TOUGH IS!

But that being said. You the common man in their cozy little homes, I guess that it could be challenging. Not for me! But I do understand that not everybody has seen and done what I have. For you, yes I believe this truly does propose a problem. Some might even say a tough problem.

So is this doing it's job. YES! Yes it is. It's doing it really really well. I'm sure you had to go though the usual hurdles of client saying "But it's not showing the solution"... "Is this really saying, we make clothes feel prickly?"... "I can't see what it is?"

Well to you clients I say...shame on you! You come to us with words like "budget, market share, positive solutions, my wife's says.." WELL I SAY "No! You're in my world now. You belong to me! You'll do as i say, My little precious, Bring your wife too... Yes that's right... White Space... mmmmm... Creative license...Metaphor..yes say it again....Metaphoooooor...METAPHOOOOOOOOOR!"

So yes! Does this ad want me to spiderweb all over my computer. I would say yes ..yes .YEEEEEEESSSSSS!

sacrilegend's picture
sacrilegend
Activity Score 3392

This is what happens when art directors are allowed to write.

;)

observant vicky's picture
observant vicky
Activity Score 194

your extra efforts don't make it extra tough.
forced...

killazol1's picture
killazol1
Activity Score 354

@BernbachOnRoids. Hey... i like your text. Maybe more than the ad above. Ten stars for you hehehehe.

Ooonab's picture
Ooonab
Activity Score 18

Cannes!!!

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1414

Forte! é difícil mesmo! Que bom conceito!

Bill Me Now's picture
Bill Me Now
Activity Score 180

Well before reading BernbachOnRoids monologue, I thought the image was of nails (as in "tough as nails") so I guess it's covered either way

kleenex's picture
kleenex
Activity Score 43452

certainly different.

Abrakadabra's picture
Abrakadabra
Activity Score 20

Great work. Great craft.

mertos's picture
mertos
Activity Score 904

different.

advocate's picture
advocate
Activity Score 268

mmm. i dont know

bakamono's picture
bakamono
Activity Score 1002

Before reading I thought it was zzzzzz and after reading I think its zzzzzzzz. So yeah - zzzzzzzzzzzzzz.

maybe use more nails next time

because therefore it is

boom's picture
boom
Activity Score 154

cool. very original.

StPepper23's picture
StPepper23
Activity Score 269

Very good campaign. I like it very much. Congratulations to Euro RSCG Tel Aviv.

DGCS's picture
DGCS
Activity Score 410

Great campaign

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