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Ketchup

Agency: 
Published/Aired: 
March 2011
Description: 

Because stains like to hide.

Advertising Agency: Euro RSCG, Dubai, UAE
Group Account Director: Jamie McAinsh
Creative Director / Art Director / Copywriter / Illustrator: Neeraj Sabharwal
Finaliser: Randolph Veluz
Account Director: Youmna Boustani
Account Executive: Ayham Homsi

Comments (12)

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Highest Rated

calvinslogic's picture
calvinslogic
Activity Score 23

Simple and brilliant...

HappyHour's picture
HappyHour
Activity Score 2381

Very confusing visuals.

luispiter's picture
luispiter
Activity Score 2756

mmmm its interesting but is confused

TommyO's picture
TommyO
Activity Score 1866

What?!

monsieurange's picture
monsieurange
Activity Score 520

I understood at first sight. Simple. Nice.

atb2005's picture
atb2005
Activity Score 13561

What is so confusing about these visuals? Here we have a red dress and a ketchup stain (red). In the other visual, we have a yellow sweater and a mustard stain (yellowish). Then we have this product which allegedly seeks out stains, which tend to "hide". Now, that's the only confusing thing. The campaign is really not that bad, given the product brief.

dadada's picture
dadada
Activity Score 1720

if you have to explain visuals then it not so obvious

Everybody is creative, be yourself.

NataliaLima's picture
NataliaLima
Activity Score 1380

You're missing the fact that the outfits resemble the shape of the product

Copy is alright. Doesn't fit perfectly though

atb2005's picture
atb2005
Activity Score 13561

That too (that the outfits resemble the shape of the product). So that's a nice twist.

HappyHour's picture
HappyHour
Activity Score 2381

Like I said, confusing.

Boxey's picture
Boxey
Activity Score 8881

Nothing nice about this.

martois's picture
martois
Activity Score 67

Mixing brands in advertising is dangerous, you can loose focus on what you are selling, I have to agree with HappyHour its confusing.

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

calvinslogic's picture
calvinslogic
Activity Score 23

Simple and brilliant...

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