Vanish: Ketchup

Vanish. Now in 3 liters pack.
Trust pink. Forget stains.

Advertising Agency: EuroRSCG Worldwide, São Paulo, Brazil
Creative Director: Rodrigo Corbari
Art Director: Vitor Bomfim
Copywriter: André Baldez

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19 comments

hard_core's picture
hard_core
146 pencils

hmmmmm. I like it. Very Simple. Effective. Feels familiar though. Just cant place it.

trans's picture
trans
60 pencils

I say excellent, very fresh to me

Guest's picture
Guest

Based in Tide...

Guest's picture
Guest

Não, imbecis...

Tide mostra o produto como se não tivesse cor pra manchar...

Nesse, os vetores estão em branco à toa... só pra ficar simples...

O ponto aqui é que é difícil passar o catchup sem errar (tamanho).

Mas pode relaxar e errar o quanto quiser, pq a embalagem tem 3 litros agora... sacô ?

rooster_nl12's picture
rooster_nl12
36 pencils

i actually like the tide one a lot better.

as far as this one goes, the image in the middle tries to attract attention with high contrast but for me it's just too small and off centre.

Guest's picture
Guest

Horrible

Guest's picture
Guest

Very naughty. Looks like EuroRSCG will be losing their account.

TRICKY's picture
TRICKY
3936 pencils

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

awwwful

Guest's picture
Guest

yes, the concept is out there but this seems to be the best executed. The illustration makes it way more engaging than the Tide because personally as a consumer I do not like to see white shit inside the actual ketchup bottle (disgusting!), so it works better as a symbol. The is good, but something is missing and maybe that is good too. By not completing the circle the ad catches more eyes and alerts more minds. hmm b+

slip's picture
slip
919 pencils

This is a great way of inforcing the brand and informing the public at the same time.

SJB

mattndan's picture
mattndan
953 pencils

Yeah i have to say, i prefer the tide one.

Guest's picture
Guest

Terrible

Guest's picture
Guest

This says to me the product will make stains smaller, not disappear... Too bad.

Guest's picture
Guest

Não esta de rapido entedimento

Guest's picture
Guest

Oh god! You people are so stupid!

Don't you see that the ketchup package it's white just because it's a vector illustration?!?!?!?!

The idea is NOT in the ketchup it self. It's a parody about sizes.

3 LITERS MORE KETCHUP - NEW 3 LITERS VANISH!

Now you can just joy your sandwich life with no worries.

The burger on aside is just to do the comparison. Bigger stains? Bigger Vanish!

Got it? Fuck sake!

Back to school ass holes!

MRayn's picture
MRayn
29 pencils

Simple and inteligent

Great Ad

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johan.plougsoerensen's picture
johan.plougsoerensen
2 pencils

What font?

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