Vanish: Hamburger

Removes grease stains.

Advertising Agency: Euro RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Cesar Puebla
Copywriter: Antoni Korzeniowski
Photographer: Jacek Poremba
Other additional credits: Magda Jarosz (Costume)
Published: March 2009

32 comments

Disco Munky's picture
Disco Munky
3900 pencils

This is an ok visual pun but that's about it. The overall idea doesn't work. The whole "one thing that looks like another"technique isn't quite appropriate for this subject. It almost looks like you'll get delicious smelling clothes if you wash them in this product.

Although I don't think the technique is right for this, they'd have got more out the idea if they'd made the clean pile of laundry look like an air freshener or something. Then it might have worked better.

Doin' it for the points

Guest's picture
Guest

wasn't clear enough...

Guest's picture
Guest

little confusing

Guest's picture
Guest

Unable to convey the clear message

Guest's picture
Guest

Unable to convey clear message

everartz's picture
everartz
7611 pencils

this is preposterous and absolutely not true.. a sandwich made from cloths can never say that its been cleaned from the stains...
maybe if they said, "enjoy all the meals" or something on those lines then would have been considered as a regular ad.

| Everartz |

Guest's picture
Guest

yeah, but there are no clothes there, only fabric.
I think it would be better if you could see a shirt, pants, shaping the sandwich.

Guest's picture
Guest

so?

Guest's picture
Guest

oh goody! more detergent ads!
ENOUGH WITH THE FUCKING DETERGENT ADS!

ivan's picture
ivan

You can't be serious. Detergents are the biggest advertisers.

Ivan Raszl, admin of AotW

JxCx138's picture
JxCx138
152 pencils

Nice visual, but that's all.... sorry

Hell yeah!!

Singularity's picture
Singularity
202 pencils

I disagree with most of the posts here. I think this is a great concept. It's clean, simple and makes you look twice. It's highly relevant to the brand's message. It's also easily memorable. I like it.

- Jeff

– – – – – – – – –
President, Singularity Design
www.SingularityDesign.com
Twitter.com/SingularityDsgn
Is your brand getting the attention it deserves?

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

Guest's picture
Guest

Again? 27h Brazilian Creative Annual, CCSP. pag 138/139.

Guest's picture
Guest

DONE! by Conill S&S EEUU.

Guest's picture
Guest

ma vergognati
c'è una campagna di LACOSTE fatta più di 10 anni fa idendica e molto più bella
se non sbaglio l'art è GIOVANNI PORRO

Guest's picture
Guest

Agree with Singularity. This isn't bad at all.

As for the idiot who said "I think it would be better if you could see a shirt, pants, shaping the sandwich", why? Is it impossible for food grease to stain a frigging carpet?

joelapompe's picture
joelapompe
3665 pencils

Already done 4 times before :
http://www.joelapompe.net/2009/05/12/double-cheeseburger-gras-double/

You can see the 3 other versions (including the italian one that a guest told us about) in my book, "Nouveau?" published in France and available thru Amazon.fr : http://www.amazon.fr/dp/2753300690?tag=joelapompe-21&camp=1414&creativ...

http://www.joelapompe.net

LeeHarvey's picture
LeeHarvey
3045 pencils

Okay clear Joe, thanks! Shame on the copycats

Guest's picture
Guest

This is not solid enough.
On first impression, i took it that my clothing smelled like hamburgers.

As much as your line says that it removes greasy stains, it does not elaborate on the benefit on how your clothes will smell.

secondly, after looking at your line, the idea doesn't come through clearly, and left me wondering why is it the way it is (for customers to shift their focus from the product to your ad, is not good)

goatcraft's picture
goatcraft
6 pencils

the illustration of those fabrics just don't look clear/obvious until I've read some of the comments here. what if the audiences have never heard of vanish and don't know that vanish is a detergent product?

also, some burgers are just as delicious tasting even when the sauces are dripping a bit. lol. my point is, i just don't really see the connection between clothes' stains and stains in burgers.

Ad_Man's picture
Ad_Man
828 pencils

eye candy. period.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

maashookshee's picture
maashookshee
414 pencils

this not working for me at all even if the sandwich looks like easy thing to manege with , its going to be eating means getting damaged not clean ,,

Mai_Maged's picture
Mai_Maged
123 pencils

great artwork but confusing idea

ruSh.Me's picture
ruSh.Me
109 pencils

May be if they would have left a little bit of natural burger bun rendering..!! Now it looks plastic-like!

icarodoria's picture
icarodoria
66 pencils

It was already done in Brazil, but it made more sense...

hari.'s picture
hari.
375 pencils

good work.

roby's picture
roby
65 pencils

Done, done, done, done, done, done and done.

rogers's picture
rogers
45 pencils

Done thousand times!

mrkay's picture
mrkay
11 pencils

nice.

Guest's picture
Guest

DONE DONE DOOOOOONNNNNE !!!!!

punk's picture
punk
182 pencils

Ok ad. The execution is nice. However, the vanish confessional rocks this ad.

Done!

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