September 2008
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Daddy, if mommy still doesn't know of Vanish, you better wear this.
Trust pink. Forget stains. Homage from Vanish to Father's Day.

Advertising Agency: Euro RSCG Worldwide, São Paulo, Brazil
Creative Directors: Carlos Castelo, Rodrigo Corbari
Art Director: Vitor Bomfim
Illustrator: Edilson Bilal
Copywriter: André Baldez

Comments (11)

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Wyvie's picture
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Actually, I agree, it is sexist in that it assumes that the woman does all of the washing.

It's probably true though (is at our house *sigh*). And one question is whether ads like this merely acknowledge this and therefore attempt to aim for that audience, or if the stereotype is perpetrated because of ads like this.

Wow, got into a sexism rant there, sorry. :)

It's a silly ad anyway, though. I mean, come on, it's just trying to guilt the target audience. I won't use a product that tries to guilt trip me!

How is it an "homage to father's day" anyway? I know it would've been the client's idea, but it's still bad.