Agency Network: 
September 2008

Print advertisment created by Euro RSCG, Brazil for Vanish, within the category: House, Garden.

Daddy, if mommy still doesn't know of Vanish, you better wear this.
Trust pink. Forget stains. Homage from Vanish to Father's Day.

Advertising Agency: Euro RSCG Worldwide, São Paulo, Brazil
Creative Directors: Carlos Castelo, Rodrigo Corbari
Art Director: Vitor Bomfim
Illustrator: Edilson Bilal
Copywriter: André Baldez

Comments (11)

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digifool's picture
Activity Score 264

Wow. Sexist.

eraburge's picture
Activity Score 36

don't be a twat... it's not sexist, sexism has to be negative.

Craig Valmer's picture
Craig Valmer
Activity Score 21

Good strategy to communicate an stain remover at the father's day. Excellent!

sloppy4's picture
Activity Score 1494

ivan, you should figure out a way that we can post jpeg responses. it would allow us to download the posted ads, throw them into photoshop and repost them with our tweaks, or more realistically, visual sarcasm.

danyels0n's picture
Activity Score 202

great idea :D

sneakyhands's picture
Activity Score 1857

try fark

金合欢's picture
Activity Score 64

Nice idea.

How_Addy's picture
Activity Score 66

I never thought I'd become one of those guys, but: DONE, DONE, DONE & DONE better.

wasuntitled's picture
Activity Score 30

Nice idea and good execution! Appreciated.


skanger's picture
Activity Score 95

thats the lamest should be taken down.

Wyvie's picture
Activity Score 76

Actually, I agree, it is sexist in that it assumes that the woman does all of the washing.

It's probably true though (is at our house *sigh*). And one question is whether ads like this merely acknowledge this and therefore attempt to aim for that audience, or if the stereotype is perpetrated because of ads like this.

Wow, got into a sexism rant there, sorry. :)

It's a silly ad anyway, though. I mean, come on, it's just trying to guilt the target audience. I won't use a product that tries to guilt trip me!

How is it an "homage to father's day" anyway? I know it would've been the client's idea, but it's still bad.