Vanish: Gift

Daddy, if mommy still doesn't know of Vanish, you better wear this.
Trust pink. Forget stains. Homage from Vanish to Father's Day.

Advertising Agency: Euro RSCG Worldwide, São Paulo, Brazil
Creative Directors: Carlos Castelo, Rodrigo Corbari
Art Director: Vitor Bomfim
Illustrator: Edilson Bilal
Copywriter: André Baldez
Via: Bestadsontv

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11 comments

digifool's picture
digifool
248 pencils

Wow. Sexist.

eraburge's picture
eraburge
36 pencils

don't be a twat... it's not sexist, sexism has to be negative.

Craig Valmer's picture
Craig Valmer
21 pencils

Good strategy to communicate an stain remover at the father's day. Excellent!

sloppy4's picture
sloppy4
1496 pencils

ivan, you should figure out a way that we can post jpeg responses. it would allow us to download the posted ads, throw them into photoshop and repost them with our tweaks, or more realistically, visual sarcasm.

danyels0n's picture
danyels0n
204 pencils

great idea :D

sneakyhands's picture
sneakyhands
1857 pencils

try fark

金合欢's picture
金合欢
64 pencils

Nice idea.

How_Addy's picture
How_Addy
66 pencils

I never thought I'd become one of those guys, but: DONE, DONE, DONE & DONE better.

wasuntitled's picture
wasuntitled
30 pencils

Nice idea and good execution! Appreciated.

WASANTHA

skanger's picture
skanger
95 pencils

thats the lamest idea...it should be taken down.

Wyvie's picture
Wyvie
76 pencils

Actually, I agree, it is sexist in that it assumes that the woman does all of the washing.

It's probably true though (is at our house *sigh*). And one question is whether ads like this merely acknowledge this and therefore attempt to aim for that audience, or if the stereotype is perpetrated because of ads like this.

Wow, got into a sexism rant there, sorry. :)

It's a silly ad anyway, though. I mean, come on, it's just trying to guilt the target audience. I won't use a product that tries to guilt trip me!

How is it an "homage to father's day" anyway? I know it would've been the client's idea, but it's still bad.

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