Vanish: Frites

Advertising Agency: EURO RSCG, Spain
Creative Directors: German Silva, Ekhi Mendibil, Haitz Mendibil, Felipe Crespo

July, 2008


ad_junkie's picture
2874 pencils

please stop with the no-color thing

Finamerican's picture
49 pencils

We saw this ad. Last week. On this site. I know that desaturate adjustment layers rock, but come on.

dico's picture
332 pencils
fersvax's picture
1239 pencils

Cheap production, idea is not new at all.


doworkson's picture
242 pencils

see and say! alright!t [fart noise here]! and how the fuck do fries stain? show some legit staining shit like wine and mustard not this bogus shit that you can just brush off your lap.

leaking bucket.'s picture
leaking bucket.
136 pencils

This only makes "semi-sense" if it was for bleach. But NOT detergent or stain remover.

Temple's picture
11310 pencils

4 creative directors were needed to create this? I suggest that next time, the agency uses only 3 of these immense think tanks and asks the forth one to browse ads of the world, so that he can spot a lame idea done again... and again... and again... and again. Sometimes AOFTW feels like Inferno.

a_an's picture
75 pencils


Audrius Kubrik's picture
Audrius Kubrik
828 pencils

in this case, it's the oil that will stain you, not the 'yellow' fried potato.

and it's a big risk that a careless about your subtle creativity and more concerned about his life consumer will think: why the heck do i need to wash these fries/blueberries(pearls/little pizza onions)/tomatoes with a 'vanish' injected water?

iamcreative's picture
262 pencils

done done done

i think more than 3 times :)

casualtyofdesign's picture
108 pencils

I like the ad campaign but having seen a similar ad in the past by another detergent company “Tide” (example shown here ) as a graphic and web designer who’s job it is to come up with new and fresh ideas (pun intended), borrowing ideas kind of upsets me (unless I’m doing the borrowing).

With that said this rendition is the best I’ve seen of this genre its just too bad it didn’t come first.

Speaking of new and fresh ideas, I personally would of went at the ad with a different angle. I would have went with “wash all your sins away”.

This opens the doors to a whole new atmosphere of ideas and possibilities. Also I may have did a play on the phrase “no need to air your dirty laundry”, that phrase would play in well with washing your sins away.

In any case I like the ads even if the inspiration was found somewhere else. We’ve all found inspiration elsewhere or am I the only one guilty of that sin?

I leave you with a quote from Albert Einstein. “The secret to creativity is knowing how to hide your sources”

Michael "Mr. Echo" Roberso

Michael "Mr. Echo" Roberson

pierrelastname's picture
2869 pencils

done maaaany times, im surprised how you can upload even watching it several times...!

deepside's picture
177 pencils

what's the concept?

skeMaMen's picture
428 pencils

This is sick! I don't want TIDE, cause I love to eat normal frites...

>>> Designed to be signed...

iRIO's picture
224 pencils

bonux, tide, vanish... who's next? I mean enough!

Hiperion's picture
3138 pencils

ES INCREIBLE. VER PUBLICIDAD DE EURO RSCG es como volver a principios de los 90.
Dejad ya de colgar esto, por DIos.
Esta agencia huele a cerrado y a directores creativos de treinta y muchos.

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