Vancouver Police Department: Weightlifting while swimming

Using mobile devices while driving contributes to nearly a third of traffic deaths and injuries each year in Canada; however, people still don’t view texting and driving as the lethal combination that it is. New creative by DDB Canada’s Vancouver office for the Vancouver Police Department (VPD) uses humour to cut through the typical serious and somber messaging by comparing texting and driving to other equally stupid and dangerous combinations.

A series of posters and thousands of postcards are being handed out at Vancouver high schools, encouraging students to share other stupid combinations through social channels tagged with #stupidcombos. Students are also encouraged to draw stupid combinations and share them on their social channels to enter into the contest. The VPD’s social media division will be consolidating all of the entries and a committee will select their top five combinations. The five shortlisted entries will be shared on the VPD's Facebook page and the public will be encouraged to vote for their favorite. The #stupidcombo that receives the most votes will be deemed the winner with the recipient winning a police ride-along experience.

Advertising Agency: DDB, Vancouver, Canada
Executive Creative Directors: Dean Lee, Cosmo Campbell
Associate Creative Director: Daryl Gardiner
Copywriter: Jessica Schnurr
Art Directors: Daryl Gardiner, Jake Gauthier
Account Supervisor: Roger Nairn
Agency Producer: Dana Rudelier
Illustrator: Jake Gauthier
Digital Artist: Jake Gauthier
Published: September 2013

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6 comments

gonndo's picture
gonndo
1092 pencils

In my opinion, this is just a new version of "Dumb ways to die"...
And a bad one.

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

yogurt_eater's picture
yogurt_eater
30 pencils

Definitely reminded me of "dumb ways to die" though i thought it was pretty good, overall.

Melany S.'s picture
Melany S.
30 pencils

I thought the same when I saw this set of ads for the first time

Richa Agrawal's picture
Richa Agrawal
324 pencils

i think it's a refreshing take on the usual sad 'dont text while driving' ads.

Richa Agrawal's picture
Richa Agrawal
324 pencils

i think it's a refreshing take on the usual sad 'dont text while driving' ads.

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

love all the three ads

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