Vancouver Aquarium: No bones
The only bones in a shark's body are the ones it's eaten.
The Secret World of Sharks & Rays.
Advertising Agency: TAXI, Vancouver, Canada
Executive Creative Director: Kevin Barclay
Creative Director / Copywriter: Matt Bielby
Art Director: Tony Hird
Designer: Andrew Passas
Illustrator: Zara Picken
Photographers: Chad Jones, Tony Hird
Account Manager: Amber Foss
Published: April 2013