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Iceberg

Agency: 
Published/Aired: 
May 2011
Description: 

Sea Food

Advertising Agency: Los Quiltros, Santiago, Chile
Executive Creative Director: Rodrigo Gómez
Creative Directors: Rodrigo Elissalde, Rodrigo Duarte
Art Director: Felipe Fuenzalida
Copywriter: Alexis Rojas
Illustrator: Rodrigo Gutierrez

Comments (9)

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Highest Rated

pierrelastname's picture
pierrelastname
Activity Score 2869

terrible bad...

lessismore's picture
lessismore
Activity Score 251

take a look at the can above on the right…

Themadartist1972's picture
Themadartist1972
Activity Score 325

this one with birds is better than the island. art direction is good as well

Themadartist1972's picture
Themadartist1972
Activity Score 325

ben dover, isn't it obvious ???? the opening can

ace85le's picture
ace85le
Activity Score 3939

Taste the ocean. Classic textbook example of ads based on product packaging. Execution is nice.

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JKW's picture
JKW
Activity Score 227

Until I realised that they are specialised in canned foods, this ad was kind of lost to me. To me, the opening lip meant drink, liquid, soda...not food.

theoldman_son's picture
theoldman_son
Activity Score 317

Same ad twice. Nice art direction though.

federo's picture
federo
Activity Score 781

Can is the worst part of sea food, I really don´t understand how they are communicating through this.

mvenster's picture
mvenster
Activity Score 6

I like it but it took me a moment to understand.

It makes me think in beers more than in the sea food can.

pierrelastname's picture
pierrelastname
Activity Score 2869

terrible bad...

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